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Gildan Supports the Leonardo Martínez Hospital in Honduras With Donation of Medical Equipment

Article

The Leonardo Martínez Valenzuela Hospital received a donation of medical equipment for its surgery ward from Gildan, which was commemorated on April 6 by the First Lady of Honduras, Ana García de Hernández. The equipment, valued at more than US $520,000, for the new operating rooms at the healthcare center will provide free services to patients in the Northern Region of the country. This new surgical module is expected to perform more than 8,000 surgeries annually.

Superheroes Unite to Protect the Future of Children Diagnosed With Cancer

Your Business Can Be the Ultimate Sidekick to Support CureSearch for Children’s Cancer
Blog

“Your child has cancer” – it’s the worst news a parent can hear. For some families, this heartbreaking news comes just months after their son’s or daughter’s birth – like in the case of little 2-month old Ava.

Beginning to Doubt “Pink” – Consumer Perceptions of Breast Cancer Cause Marketing

Blog

Midway through National Breast Cancer Awareness Month, our 2012 Cone Communications Breast Cancer Trend Tracker reveals consumers are becoming skeptical about the intents and impacts of breast cancer cause marketing campaigns.

What to Expect From Cause Marketing in the 2010 Holiday Season

Customizable Charitable Gift Cards are a Growing Trend
Summary: 

During the 2009 holiday season, many brands received a lift by partnering with non-profit organizations.  With the 2010 holiday season on the horizon, what are the cause marketing trends that we can expect to see for 2010? 

Megan Strand with InCouraged Communications states that  "The name of the game is consumer and employee involvement -  the more you're able to meaningfully involve and activate the 'people' component, the better."  

This sentiment is echoed by Jana Taylor, VP Marketing with Benevity Social Ventures.  "All of the available evidence suggests that not only will [cause marketing] be more of the same during the 2010 holiday season, but also that incorporating cause incentives and social responsibility initiatives into commercial operations is a long term trend."

Learn more as these two cause marketing experts offer insight into what brands and marketers might receive from a 2010 cause marketing campaign.  

Read the entire article by Kristina Knight on BizReport

 

Blog

During the 2009 holiday season, many brands received a lift by partnering with non-profit organizations.  With the 2010 holiday season on the horizon, what are the cause marketing trends that we can expect to see for 2010? 

Megan Strand with InCouraged Communications states that  "The name of the game is consumer and employee involvement -  the more you're able to meaningfully involve and activate the 'people' component, the better."  

This sentiment is echoed by Jana Taylor, VP Marketing with Benevity Social Ventures.  "All of the available evidence suggests that not only will [cause marketing] be more of the same during the 2010 holiday season, but also that incorporating cause incentives and social responsibility initiatives into commercial operations is a long term trend."

Learn more as these two cause marketing experts offer insight into what brands and marketers might receive from a 2010 cause marketing campaign.  

Read the entire article by Kristina Knight on BizReport

 

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