cause marketing

Superheroes Unite to Protect the Future of Children Diagnosed With Cancer

Your Business Can Be the Ultimate Sidekick to Support CureSearch for Children’s Cancer

“Your child has cancer” – it’s the worst news a parent can hear. For some families, this heartbreaking news comes just months after their son’s or daughter’s birth – like in the case of little 2-month old Ava.

How this Cancer Survivor is Using Her Business and Personal Experience to Help Other Young Women Face Breast Cancer


Shauna Martin is the founder of Daily Greens, a business she started 12 years after receiving her breast cancer diagnosis at the young age of 33. Like many young women diagnosed with breast cancer, Shauna was introduced to an organization called Young Survival Coalition® (YSC), the premier organization dedicated to the critical issues unique to young women who are diagnosed with breast cancer.

How Orbis is Bringing the World Together to Fight Blindness


Imagine the world around you in darkness. For millions of people this darkness is a reality. Blindness takes away so much more than vision. It can impede your ability to gain an education. It can prevent you from finding employment. It can lead you and your family into a life of poverty.

Currently 285 million people around the world are visually impaired. Of that number, 246 million have low vision and 39 million are blind. 

Visual Impairment = Low Vision + Blindness

America’s Charities Welcomes 16 High-Impact Nonprofits to Its Alliance of 140+ Member Organizations

Workplace giving and employee engagement programs provide charities with opportunities to diversify revenue and maximize fundraising
Press Release

WASHINGTON, D.C., April 18, 2017 /3BL Media/ – America’s Charities, which inspires employees and organizations to support causes they care about, is pleased to welcome 16 new members to its alliance of 140+ nonprofit organizations.

Providing nonprofits with a wide range of fundraising solutions to expand their reach and diversify their revenue streams, America’s Charities members must meet strict membership and compliance standards to certify their sound financial management and effective program delivery.

Among the new members joining America’s Charities are:

Work to Give, Give to Work. Where are We Now?


If you look at the volunteer rates from 2011-2015, published by the Bureau of Labor Statistics, you'll notice volunteerism has been on the decline in recent years. However, as Laura Shear, a Bay Area-based freelance writer and consultant, states in an article posted on Relate by Zendesk, "there's a glimmer of hope."

Trust Is in Crisis. Listening Is the Answer. Snapshot 2017 Can Help.


The 2017 Edelman Trust Barometer—the annual global trust and credibility survey—was recently published and the news isn’t good.

Edelman is calling it a “global implosion of trust” with the crux being that “trust is in crisis around the world.”

They report that trust in four key institutions — business, government, NGOs, and media — has declined broadly, which hasn’t happened since Edelman began tracking trust among these segments in 2012.

Case Study: How Optimizely Increased Its Employee Giving Results Sevenfold


John Leonard, Program Manager at Optimizely, knew his co-workers were very generous, but he didn't realize just how generous until he saw the results of the company's most recent annual employee giving campaign. After working with America's Charities' team of experts to come up with a customized strategic plan to guide the program and putting the recommendations into action, Optimizely's employee giving results increased sevenfold with more than 50% of employees participating. 

Chipotle DC Raises Over $15,000 in One Day Through Partnership With Make-A-Wish® Mid-Atlantic


Make-A-Wish® Mid-Atlantic grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Each year, approximately 840 children in the Mid-Atlantic region are eligible to have their wish granted, but the hundreds of wishes Make-A-Wish Mid-Atlantic grants each year would go unanswered if it weren’t for local donations from generous individuals and corporate partners like Chipotle DC.


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