cause marketing

Why You Should Be Using Cause Marketing

Key statistics that support an investment in Cause Marketing.
Multimedia with summary

Like other CSR elements, Cause Marketing efforts can directly influence your bottom line. Consumers are asking companies to support social and environmental issues, taking action towards areas that may not be relevant to everyday business operations. The reward? Studies show consumers will alter their buying behavior to favor those socially conscious companies.

Gildan Supports the Leonardo Martínez Hospital in Honduras With Donation of Medical Equipment

Article

The Leonardo Martínez Valenzuela Hospital received a donation of medical equipment for its surgery ward from Gildan, which was commemorated on April 6 by the First Lady of Honduras, Ana García de Hernández. The equipment, valued at more than US $520,000, for the new operating rooms at the healthcare center will provide free services to patients in the Northern Region of the country. This new surgical module is expected to perform more than 8,000 surgeries annually.

Porter Novelli’s Cone Joins PwC for Fireside Chat at Cause Marketing Summit

Press Release

BOSTON, April 11, 2018 /3BL Media/ - Whitney Dailey, Vice President of Marketing/Research & Insights at Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, will join Jeff Senne, Corporate Responsibility Strategy and Implementation Leader at PwC, for a fireside chat at the

Superheroes Unite to Protect the Future of Children Diagnosed With Cancer

Your Business Can Be the Ultimate Sidekick to Support CureSearch for Children’s Cancer
Blog

“Your child has cancer” – it’s the worst news a parent can hear. For some families, this heartbreaking news comes just months after their son’s or daughter’s birth – like in the case of little 2-month old Ava.

How this Cancer Survivor is Using Her Business and Personal Experience to Help Other Young Women Face Breast Cancer

Blog

Shauna Martin is the founder of Daily Greens, a business she started 12 years after receiving her breast cancer diagnosis at the young age of 33. Like many young women diagnosed with breast cancer, Shauna was introduced to an organization called Young Survival Coalition® (YSC), the premier organization dedicated to the critical issues unique to young women who are diagnosed with breast cancer.

How Orbis is Bringing the World Together to Fight Blindness

Blog

Imagine the world around you in darkness. For millions of people this darkness is a reality. Blindness takes away so much more than vision. It can impede your ability to gain an education. It can prevent you from finding employment. It can lead you and your family into a life of poverty.

Currently 285 million people around the world are visually impaired. Of that number, 246 million have low vision and 39 million are blind. 

Visual Impairment = Low Vision + Blindness

America’s Charities Welcomes 16 High-Impact Nonprofits to Its Alliance of 140+ Member Organizations

Workplace giving and employee engagement programs provide charities with opportunities to diversify revenue and maximize fundraising
Press Release

WASHINGTON, D.C., April 18, 2017 /3BL Media/ – America’s Charities, which inspires employees and organizations to support causes they care about, is pleased to welcome 16 new members to its alliance of 140+ nonprofit organizations.

Providing nonprofits with a wide range of fundraising solutions to expand their reach and diversify their revenue streams, America’s Charities members must meet strict membership and compliance standards to certify their sound financial management and effective program delivery.

Among the new members joining America’s Charities are:

Work to Give, Give to Work. Where are We Now?

Blog

If you look at the volunteer rates from 2011-2015, published by the Bureau of Labor Statistics, you'll notice volunteerism has been on the decline in recent years. However, as Laura Shear, a Bay Area-based freelance writer and consultant, states in an article posted on Relate by Zendesk, "there's a glimmer of hope."

Trust Is in Crisis. Listening Is the Answer. Snapshot 2017 Can Help.

Blog

The 2017 Edelman Trust Barometer—the annual global trust and credibility survey—was recently published and the news isn’t good.

Edelman is calling it a “global implosion of trust” with the crux being that “trust is in crisis around the world.”

They report that trust in four key institutions — business, government, NGOs, and media — has declined broadly, which hasn’t happened since Edelman began tracking trust among these segments in 2012.

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