cause marketing

Five Trends Shaping CSR Today: A Webinar From Catalist and Blackbaud on August 21st

Join Brittany Hill, CEO and co-founder of Catalist, as she gives a sneak peek to a much-anticipated session at this year’s bbcon—Leading CSR Trends: Powering New Relationships Between Corporations and Nonprofits.
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2018 has been a significant year for corporate responsibility, with many companies placing a heightened focus on this area particularly after BlackRock's announcement in January regarding their investment requirements. Are you aware of other prominent themes that have developed over the course of the year? For example, are you prepared to refine your list of partners based on the brand shift away from multiple partners to a few targeted and select nonprofit partners?

What Types of Partnerships Should You Be Exploring? Join Social Capital and Blackbaud in a Free Webinar August 1st and Find Out

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You’ve seen them everywhere. Whether it is the opportunity to add $1 to your drug store purchase, directing funds to the American Cancer Society, or a commercial from a company that speaks to their dedication to positive social impact rather than their consumer goods, cause partnerships between companies and nonprofits are increasing in number, and for good reason.

The Case for Cause Marketing

The information you need to set up a successful cause marketing initiative in your organization.
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Cause Marketing is a key area of opportunity for companies. It is a way to gain exposure to new consumers, strengthen brand trust and allegiance with current customers, and, most importantly, direct funds to a cause or organization that is working to make a positive impact in a targeted area.

Why You Should Be Using Cause Marketing

Key statistics that support an investment in Cause Marketing.
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Like other CSR elements, Cause Marketing efforts can directly influence your bottom line. Consumers are asking companies to support social and environmental issues, taking action towards areas that may not be relevant to everyday business operations. The reward? Studies show consumers will alter their buying behavior to favor those socially conscious companies.

Gildan Supports the Leonardo Martínez Hospital in Honduras With Donation of Medical Equipment

Article

The Leonardo Martínez Valenzuela Hospital received a donation of medical equipment for its surgery ward from Gildan, which was commemorated on April 6 by the First Lady of Honduras, Ana García de Hernández. The equipment, valued at more than US $520,000, for the new operating rooms at the healthcare center will provide free services to patients in the Northern Region of the country. This new surgical module is expected to perform more than 8,000 surgeries annually.

Porter Novelli’s Cone Joins PwC for Fireside Chat at Cause Marketing Summit

Press Release

BOSTON, April 11, 2018 /3BL Media/ - Whitney Dailey, Vice President of Marketing/Research & Insights at Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, will join Jeff Senne, Corporate Responsibility Strategy and Implementation Leader at PwC, for a fireside chat at the

Superheroes Unite to Protect the Future of Children Diagnosed With Cancer

Your Business Can Be the Ultimate Sidekick to Support CureSearch for Children’s Cancer
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“Your child has cancer” – it’s the worst news a parent can hear. For some families, this heartbreaking news comes just months after their son’s or daughter’s birth – like in the case of little 2-month old Ava.

How this Cancer Survivor is Using Her Business and Personal Experience to Help Other Young Women Face Breast Cancer

Blog

Shauna Martin is the founder of Daily Greens, a business she started 12 years after receiving her breast cancer diagnosis at the young age of 33. Like many young women diagnosed with breast cancer, Shauna was introduced to an organization called Young Survival Coalition® (YSC), the premier organization dedicated to the critical issues unique to young women who are diagnosed with breast cancer.

How Orbis is Bringing the World Together to Fight Blindness

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Imagine the world around you in darkness. For millions of people this darkness is a reality. Blindness takes away so much more than vision. It can impede your ability to gain an education. It can prevent you from finding employment. It can lead you and your family into a life of poverty.

Currently 285 million people around the world are visually impaired. Of that number, 246 million have low vision and 39 million are blind. 

Visual Impairment = Low Vision + Blindness

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