You’ve seen them everywhere. Whether it is the opportunity to add $1 to your drug store purchase, directing funds to the American Cancer Society, or a commercial from a company that speaks to their dedication to positive social impact rather than their consumer goods, cause partnerships between companies and nonprofits are increasing in number, and for good reason.
The information you need to set up a successful cause marketing initiative in your organization.
Multimedia with summary
Cause Marketing is a key area of opportunity for companies. It is a way to gain exposure to new consumers, strengthen brand trust and allegiance with current customers, and, most importantly, direct funds to a cause or organization that is working to make a positive impact in a targeted area.
Key statistics that support an investment in Cause Marketing.
Multimedia with summary
Like other CSR elements, Cause Marketing efforts can directly influence your bottom line. Consumers are asking companies to support social and environmental issues, taking action towards areas that may not be relevant to everyday business operations. The reward? Studies show consumers will alter their buying behavior to favor those socially conscious companies.
The Leonardo Martínez Valenzuela Hospital received a donation of medical equipment for its surgery ward from Gildan, which was commemorated on April 6 by the First Lady of Honduras, Ana García de Hernández. The equipment, valued at more than US $520,000, for the new operating rooms at the healthcare center will provide free services to patients in the Northern Region of the country. This new surgical module is expected to perform more than 8,000 surgeries annually.
BOSTON, April 11, 2018 /3BL Media/ - Whitney Dailey, Vice President of Marketing/Research & Insights at Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, will join Jeff Senne, Corporate Responsibility Strategy and Implementation Leader at PwC, for a fireside chat at the
Your Business Can Be the Ultimate Sidekick to Support CureSearch for Children’s Cancer
“Your child has cancer” – it’s the worst news a parent can hear. For some families, this heartbreaking news comes just months after their son’s or daughter’s birth – like in the case of little 2-month old Ava.
Shauna Martin is the founder of Daily Greens, a business she started 12 years after receiving her breast cancer diagnosis at the young age of 33. Like many young women diagnosed with breast cancer, Shauna was introduced to an organization called Young Survival Coalition® (YSC), the premier organization dedicated to the critical issues unique to young women who are diagnosed with breast cancer.
Imagine the world around you in darkness. For millions of people this darkness is a reality. Blindness takes away so much more than vision. It can impede your ability to gain an education. It can prevent you from finding employment. It can lead you and your family into a life of poverty.
Currently 285 million people around the world are visually impaired. Of that number, 246 million have low vision and 39 million are blind.
Workplace giving and employee engagement programs provide charities with opportunities to diversify revenue and maximize fundraising
WASHINGTON, D.C., April 18, 2017 /3BL Media/ – America’s Charities, which inspires employees and organizations to support causes they care about, is pleased to welcome 16 new members to its alliance of 140+ nonprofit organizations.
Providing nonprofits with a wide range of fundraising solutions to expand their reach and diversify their revenue streams, America’s Charities members must meet strict membership and compliance standards to certify their sound financial management and effective program delivery.
Among the new members joining America’s Charities are: