cause marketing

Sponsor Groundbreaking Workplace Giving and Employee Engagement Research

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Workplace giving has evolved considerably in the past decade. Since 2000, America’s Charities has been reporting trends that are shaping this evolving field from both the employer and nonprofit perspective.  In 2017, our Snapshot report series will continue to capture topics at the forefront of social responsibility, employee engagement, digital culture and impact. But for the first time ever, we will explore trends in employee giving from the perspective of donors.

Five Companies Giving Back This Holiday Season

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Company philanthropic efforts over the holidays are nothing new – in fact, many companies have heritage campaigns they've committed to year over year. Yet, each year heralds in new campaigns and innovations to existing efforts and this holiday season is no different. This past month we saw brands make landmark donation commitments, react to real-time news – executives even slept on the streets to show how they care. Here's a roundup of the latest seasonal campaigns that caught our eye:

Changing the Trajectory of Alzheimer’s Disease

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The 6th leading cause of death in the US, and the most common form of dementia, Alzheimer’s is a degenerative disorder that irreversibly destroys brain function over time. To date there is no known cause or cure. Alzheimer’s Disease Research (ADR), a program of BrightFocus Foundation, is working to change that scenario, by funding bold, innovative scientific research around the world.

Rising Tide of Alzheimer's Cases

Changing the Way America Cares for Children and Families

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Depressed, sad and lonely, Jacob handed his mother a letter in 8th grade telling her that he wanted to kill himself. After several years of sending her son to counselors and psychiatrists, Jacob’s mother found hope for Jacob at Boys Town. Almost immediately there was a noticeable change in his demeanor. He was engaged and confident for the first time in years.

Using the Influence of Sports to Encourage Learning, Growth and Character Development

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The influence of sports and the platform that athletes and coaches have is tremendous in our society. We are captivated by sports!  Fellowship of Christian Athletes (FCA) uses this influence to spread the gospel of Jesus Christ and to encourage positive character traits such as integrity, serving, teamwork and excellence. 

HRC: Making a More Inclusive and Accepting World for Everyone

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Join America's Charities as we highlight different nonprofits and share how individuals and companies can Shape the Future of various causes through workplace giving programs. The following is an excerpt from the Human Rights Campaign Foundation Overview at http://www.hrc.org/resources/foundation-overview.

Transforming Lives of Families in Danger of Becoming Homeless

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Join America's Charities, now through December, as we highlight different nonprofits and share how individuals and companies can Shape the Future of various causes through workplace giving programs.

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