cause marketing

New Survey: What do Employees Think about Giving, Volunteering and CSR?

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The culture around employee giving and engagement is dynamic. That’s appropriate, given how diverse employees are, from the causes they want to support, to the ways in which they want to support those causes, to the methods they use to share their experiences – it’s a vast and ever-changing landscape. That’s why it’s so important that we ask employee donors what they want when it comes to charitable giving or volunteering their time or skills. And that’s why it’s equally critical that employers listen to their employees and make improvements based on that learning.

Offer Ends Jan. 31! Get a Free Evaluation of Your Employee Giving & Volunteer Program

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Each year your organization works hard to meet its social responsibility and employee engagement goals while also meeting your employees' expectations. How did your 2016 employee giving and engagement programs perform?

Here are five key evaluation metrics to consider:

Helping America's Working Poor

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Do I pay the rent or feed my children? Do I heat my home … or do I eat? These are some of the tough choices many families in America face today. Did you know that a staggering 1 in 6 children faces hunger in America? The biggest reason for this is, of course, poverty. Poverty is a painful reality faced by families all across the U.S.—many of them are your neighbors, friends or family. Ironically, many are working families who hold steady jobs (sometimes multiple jobs) but still struggle to make ends meet.

10 Companies Engaging Employees Through Exemplary Matching Gift and Grant Programs

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Matching gift programs do a lot to encourage employee loyalty, and many companies include added perks with their matching gift programs.

Sponsor Groundbreaking Workplace Giving and Employee Engagement Research

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Workplace giving has evolved considerably in the past decade. Since 2000, America’s Charities has been reporting trends that are shaping this evolving field from both the employer and nonprofit perspective.  In 2017, our Snapshot report series will continue to capture topics at the forefront of social responsibility, employee engagement, digital culture and impact. But for the first time ever, we will explore trends in employee giving from the perspective of donors.

Five Companies Giving Back This Holiday Season

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Company philanthropic efforts over the holidays are nothing new – in fact, many companies have heritage campaigns they've committed to year over year. Yet, each year heralds in new campaigns and innovations to existing efforts and this holiday season is no different. This past month we saw brands make landmark donation commitments, react to real-time news – executives even slept on the streets to show how they care. Here's a roundup of the latest seasonal campaigns that caught our eye:

Changing the Trajectory of Alzheimer’s Disease

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The 6th leading cause of death in the US, and the most common form of dementia, Alzheimer’s is a degenerative disorder that irreversibly destroys brain function over time. To date there is no known cause or cure. Alzheimer’s Disease Research (ADR), a program of BrightFocus Foundation, is working to change that scenario, by funding bold, innovative scientific research around the world.

Rising Tide of Alzheimer's Cases

Changing the Way America Cares for Children and Families

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Depressed, sad and lonely, Jacob handed his mother a letter in 8th grade telling her that he wanted to kill himself. After several years of sending her son to counselors and psychiatrists, Jacob’s mother found hope for Jacob at Boys Town. Almost immediately there was a noticeable change in his demeanor. He was engaged and confident for the first time in years.

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