cause marketing

AdAge: Brands Miss the Mark with Men

Summary: 

For years, when it comes to cause marketing, brands have focused the lion's share of attention on women. According to the new Advertising Age article, that's a huge mistake.

Blog

For years, when it comes to cause marketing, brands have focused the lion's share of attention on women. According to the new Advertising Age article, that's a huge mistake.

CSRminute: PRWeek/Barkley Cause Survey Reviews Cause Marketing for Men; Benevity Publishes Report Based on 2010 Edelman GoodPurpose Study

Summary: 

TheCSRminute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Press Release

TheCSRminute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

The Edelman goodpurpose® 2010 Study And What it Means for Companies, Cause Marketing and Corporate Philanthropy

From Report to Real Business: How to Take Action
Summary: 

In Part 1 of Benevity’s take on the Edelman goodpurpose® 2010 study, we shared a conversation with Mitch Markson, Chief Creative Officer of Edelman and founder of Edelman goodpurpose.  Now in Part 2, our attention turns to helping companies make the rubber hit the road to drive forward innovative, high-engagement cause marketing and corporate philanthropy programs that leverage the data.  We call it From Report to Real Business: How to take Action.  Read on. 

So what do companies need to know about the 2010 Edelman goodpurpose® Study? And how can they take action? Keep reading to find out our take on the key findings and the key actions for companies.

Blog

In Part 1 of Benevity’s take on the Edelman goodpurpose® 2010 study, we shared a conversation with Mitch Markson, Chief Creative Officer of Edelman and founder of Edelman goodpurpose.  Now in Part 2, our attention turns to helping companies make the rubber hit the road to drive forward innovative, high-engagement cause marketing and corporate philanthropy programs that leverage the data.  We call it From Report to Real Business: How to take Action.  Read on. 

So what do companies need to know about the 2010 Edelman goodpurpose® Study? And how can they take action? Keep reading to find out our take on the key findings and the key actions for companies.

Consumers Prepared to Give Big This Holiday Season with Companies' Help

Salvation Army Red Kettle and Toys for Tots Leading Programs Consumers Will Support
Press Release

(3BLMedia/theCSRfeed) BOSTON, MA - November 17, 2010 - ‘Tis the season for giving back, and companies should be prepared to lead the charge. Nearly nine-in-10 consumers (89%) want companies to support causes this holiday season, and 78 percent want to be personally engaged in these efforts.

Act II on Cause Marketing's Death?

Blog

One can't help but take notice when Carol Cone, the person who is considered the originator of cause marketing, says it is dead as we know it. In June, AdAge ran a column penned by Mike Swenson, CMO of Barkley, headlined "The Day Cause Marketing Died." Swenson and Cone are essentially saying the same thing. But in the rush to get headlines, maybe the real point was missed by some.

New York Times: Nike Harnesses 'Girl Effect'

Summary: 

The New York Times features Nike's "Girl Effect" Campaign in its just-released annual "Giving" section.

Read the full article here: http://nyti.ms/c8zR7o

Press Release

The New York Times features Nike's "Girl Effect" Campaign in its just-released annual "Giving" section.

Read the full article here: http://nyti.ms/c8zR7o

Cause Marketing – Alive and Well

A response to the USA Today KINDNESS blog post declaring the death of cause marketing as we know it
Blog

Billions of dollars have been raised, millions of consumers have been engaged and untold lives have been impacted across the globe.  Rest assured, cause marketing is alive and well.

Storefront Philanthropy - Retailers are Creating a New Model of Philanthropy and Cause Marketing

Blog

Storefronts can be for more than just peddling wares - they can also serve as a vehicle for promoting the greater good. Although selling products associated with a cause has become mainstream, there are a small number of retailers going beyond the shelf and creating new models for pairing business and philanthropy.

Mobile Giving Meets Mobile Marketing, But Are Americans Ready?

Summary: 

Sure, Americans love their mobile phones and use them handily, but there’s still stunted confidence for mobile financial transactions, whether it’s a payment or a donation. Part of the reticence comes from the clumsiness of many mobile commerce and mobile giving sites and part of it’s a lack of incentives.

Benevity Social Ventures and Obopay recently launched a text-to-donate service that aims to simplify and incentivize mobile giving. Software company Benevity (I’ve profiled iStock Photo’s use of the Benevity platform to power micro-donations) partnered with mobile payment provider Obopay to create a service with enough incentives that it might create the tipping point.

Read the entire article by Olivia Khalili on Cause Capitalism

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summary

Sure, Americans love their mobile phones and use them handily, but there’s still stunted confidence for mobile financial transactions, whether it’s a payment or a donation. Part of the reticence comes from the clumsiness of many mobile commerce and mobile giving sites and part of it’s a lack of incentives.

Benevity Social Ventures and Obopay recently launched a text-to-donate service that aims to simplify and incentivize mobile giving. Software company Benevity (I’ve profiled iStock Photo’s use of the Benevity platform to power micro-donations) partnered with mobile payment provider Obopay to create a service with enough incentives that it might create the tipping point.

Read the entire article by Olivia Khalili on Cause Capitalism

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Rally for Sanity: Jon Stewart’s Call for Action - A blog by Monika Mitchell

Summary: 

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.

Blog

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.

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