cause marketing

Local Businesses Step Up to Raise Awareness of Breast Cancer

Care Needed Long After Treatment
Press Release

(3BLMedia/theCSRfeed) Northampton, MA – October 6, 2010 - Despite the down economy, several local businesses have offered to support Northampton based non-profit, The Breast Form Fund and their 2010 fundraiser, The Show Us Your BRA! Gala & Auction.

The Show Us Your BRA! contest, calendar and auction has been a Northampton mainstay since 1998. Several businesses, including Baystate Health Systems, Cooley Dickinson Hospital, Whole Foods Market, The Valley Advocate, and Florence Savings Bank have supported the organization for the entire duration.

What to Expect From Cause Marketing in the 2010 Holiday Season

Customizable Charitable Gift Cards are a Growing Trend
Summary: 

During the 2009 holiday season, many brands received a lift by partnering with non-profit organizations.  With the 2010 holiday season on the horizon, what are the cause marketing trends that we can expect to see for 2010? 

Megan Strand with InCouraged Communications states that  "The name of the game is consumer and employee involvement -  the more you're able to meaningfully involve and activate the 'people' component, the better."  

This sentiment is echoed by Jana Taylor, VP Marketing with Benevity Social Ventures.  "All of the available evidence suggests that not only will [cause marketing] be more of the same during the 2010 holiday season, but also that incorporating cause incentives and social responsibility initiatives into commercial operations is a long term trend."

Learn more as these two cause marketing experts offer insight into what brands and marketers might receive from a 2010 cause marketing campaign.  

Read the entire article by Kristina Knight on BizReport

 

Blog

During the 2009 holiday season, many brands received a lift by partnering with non-profit organizations.  With the 2010 holiday season on the horizon, what are the cause marketing trends that we can expect to see for 2010? 

Megan Strand with InCouraged Communications states that  "The name of the game is consumer and employee involvement -  the more you're able to meaningfully involve and activate the 'people' component, the better."  

This sentiment is echoed by Jana Taylor, VP Marketing with Benevity Social Ventures.  "All of the available evidence suggests that not only will [cause marketing] be more of the same during the 2010 holiday season, but also that incorporating cause incentives and social responsibility initiatives into commercial operations is a long term trend."

Learn more as these two cause marketing experts offer insight into what brands and marketers might receive from a 2010 cause marketing campaign.  

Read the entire article by Kristina Knight on BizReport

 

MasterCard Worldwide and The Home Depot Celebrate Energy Awareness Month with up to $1 Million Donation to Habitat for Humanity

10 Percent of the Appliance Price of all Purchases of ENERGY STAR® Qualified Appliances in October at The Home Depot with MasterCard Cards will go to Habitat for Humanity International
Summary: 

MasterCard Worldwide and The Home Depot® today announced that in support of Energy Awareness Month, 10 percent of the appliance price of all purchases of ENERGY STAR® qualified appliances made with a MasterCard card at The Home Depot through October 31, 2010 (excluding taxes, delivery, installation fees and returns), will be donated to Habitat for Humanity International up to $1 million U.S. dollars.   ENERGY STAR appliances include refrigerators, freezers, clothes washers and dishwashers (www.homedepot.com/buildhomes).

Press Release

MasterCard Worldwide and The Home Depot® today announced that in support of Energy Awareness Month, 10 percent of the appliance price of all purchases of ENERGY STAR® qualified appliances made with a MasterCard card at The Home Depot through October 31, 2010 (excluding taxes, delivery, installation fees and returns), will be donated to Habitat for Humanity International up to $1 million U.S. dollars.   ENERGY STAR appliances include refrigerators, freezers, clothes washers and dishwashers (www.homedepot.com/buildhomes).

A Location Based, Cause Marketing, Volunteer Mash-up

Could This Be the Future of Cause Marketing?
Summary: 

Imagine this:  a mainstream location-based marketing app like Yelp, FourSquare, GoWalla or Scvngr that allows you to “check in” when you’re volunteering and earn points from a sponsoring organization for doing so.  Is this the future of cause marketing?  Megan Strand seems to think so.  She creates a compelling scenario of how volunteering, location-based services, and a charitable component could work together to incent desirable behaviour - in this case, volunteerism.  Could this be the direction that cause marketing is headed in the not-so-distant future?

Blog

Imagine this:  a mainstream location-based marketing app like Yelp, FourSquare, GoWalla or Scvngr that allows you to “check in” when you’re volunteering and earn points from a sponsoring organization for doing so.  Is this the future of cause marketing?  Megan Strand seems to think so.  She creates a compelling scenario of how volunteering, location-based services, and a charitable component could work together to incent desirable behaviour - in this case, volunteerism.  Could this be the direction that cause marketing is headed in the not-so-distant future?

Millennials Close at Moms' Heels: 2010 Cone Cause Evolution Study

Millennals second only to moms as most socially conscious consumers
Summary: 

Millennals second only to moms as most socially conscious consumers.

Blog

Millennals second only to moms as most socially conscious consumers.

One Warm Coat and Eddie Bauer Team Up for Coat Drive In Eight Cities Across U.S.

Press Release

(3BLMedia/theCSRfeed) October 1, 2010 - As a lush green summer gives way to cooler days and more colorful trees, One Warm Coat, the largest nonprofit dedicated to donating and distributing free coats to people in need, and outerwear outdoor retailer Eddie Bauer are making sure as many people as possible get a coat this winter.

Aviva Community Fund “Insures” New Season of Positive Change with $1,000,000 Pledge

Benevity powering the donation processing and tax receipting functionality for the Aviva Community Fund
Summary: 

Aviva Canada is welcoming a new season of change with today’s launch of the second Aviva Community Fund competition.  Building on the success of the 2009 campaign, the company has doubled its pledge, offering $1,000,000 to lead, empower and support community initiatives across the country. Canadians can submit ideas on AvivaCommunityFund.org that will have a positive effect on their local community.  After rallying support from friends, family, neighbours and co-workers, the most popular ideas will have a chance to be funded with the $1,000,000 Aviva Community Fund. 

Press Release

Aviva Canada is welcoming a new season of change with today’s launch of the second Aviva Community Fund competition.  Building on the success of the 2009 campaign, the company has doubled its pledge, offering $1,000,000 to lead, empower and support community initiatives across the country. Canadians can submit ideas on AvivaCommunityFund.org that will have a positive effect on their local community.  After rallying support from friends, family, neighbours and co-workers, the most popular ideas will have a chance to be funded with the $1,000,000 Aviva Community Fund. 

Moms Most Active Cause Consumers: 2010 Cone Cause Evolution Study

Cone EVP Alison DaSilva discusses what makes moms stand-out cause consumers
Summary: 

Cone EVP Alison DaSilva discusses what makes moms stand-out cause consumers.

Blog

Cone EVP Alison DaSilva discusses what makes moms stand-out cause consumers.

Breast Form Fund Featured in Local Paper and on MassLive.com

Summary: 

Event: “Show Us Your BRA!” gala and auction
When: Oct. 30, 7 to 10 p.m.
Where: Garden House, Look Park, Florence, MA
Cost: $75
For more info:
www.showusyourbra.org or Gazebo, 14 Center St., Northampton

Blog

Event: “Show Us Your BRA!” gala and auction
When: Oct. 30, 7 to 10 p.m.
Where: Garden House, Look Park, Florence, MA
Cost: $75
For more info:
www.showusyourbra.org or Gazebo, 14 Center St., Northampton

Corporate Matching: A Catalyst for Corporate Giving

Why it Matters - 5 Compelling Considerations
Summary: 

Corporate matching is a catalyst for corporate giving. It can help socially responsible companies more actively involve their customers and employees in corporate philanthropy, create stronger connections with stakeholders and increase transparency around community investment and cause marketing initiatives.

Following is a brief overview of corporate matching in the context of engaging consumers and employees in corporate giving opportunities and 5 reasons to consider implementing matching as part of your giving initiatives.
Blog

Corporate matching is a catalyst for corporate giving. It can help socially responsible companies more actively involve their customers and employees in corporate philanthropy, create stronger connections with stakeholders and increase transparency around community investment and cause marketing initiatives.

Following is a brief overview of corporate matching in the context of engaging consumers and employees in corporate giving opportunities and 5 reasons to consider implementing matching as part of your giving initiatives.

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