cause marketing

Carol Cone, Chairman, Cone, Inc. The Power of Cause in a Reset Economy

A Cause Marketing Masters Series Presentation:
Press Release

Date: July 15, 2009 at 1:30 pm EST

Cause branding pioneer Carol Cone examines the state of our expanding field in light of today's dramatically-changed economic conditions. Learn about five critical trends (Value & Values, Core to Business, The New Currencies, Brand Meaning and New Media)that any cause marketer should consider when conceptualizing and implementing programs.

Do Your Deck and Do Good For "VIP" Parks

Summary: 

The Thompson’s Company launches program to raise up to $150,000 for Niagara Falls State Park, Yellowstone National Park and Glacier National Park

Press Release

The Thompson’s Company launches program to raise up to $150,000 for Niagara Falls State Park, Yellowstone National Park and Glacier National Park

The Thompson's Company Recently Launched a Program to Raise up to $150,000 for Some of America's Favorite Parks

Summary: 

This season, when you do the right thing for your deck, you also can do a good thing for some of America's most beloved state and national parks and help to raise as much as $150,000 for important preservation projects. Until July 5 2009, the Deck Days promotion, from the makers of the Thompson’s® Water Seal® brand, will donate one dollar for selected products sold – up to $150,000 -- to three iconic American landmarks: Niagara Falls State Park, Yellowstone National Park and Glacier National Park. The three Parks are part of the Thompson’s® Water Seal® VIP™ (Very Important Places) program. So while you're protecting your wood deck from water damage, protecting your investment and improving the natural beauty of your own outdoor space, you can contribute to the natural beauty of these national treasures. For more information: http://www.thompsonswaterseal.com/news/promotions/

summary

This season, when you do the right thing for your deck, you also can do a good thing for some of America's most beloved state and national parks and help to raise as much as $150,000 for important preservation projects. Until July 5 2009, the Deck Days promotion, from the makers of the Thompson’s® Water Seal® brand, will donate one dollar for selected products sold – up to $150,000 -- to three iconic American landmarks: Niagara Falls State Park, Yellowstone National Park and Glacier National Park. The three Parks are part of the Thompson’s® Water Seal® VIP™ (Very Important Places) program. So while you're protecting your wood deck from water damage, protecting your investment and improving the natural beauty of your own outdoor space, you can contribute to the natural beauty of these national treasures. For more information: http://www.thompsonswaterseal.com/news/promotions/

3BL Media Welcomes New Members and Subscribers

Press Release

There are critical issues being talked about right now by some of the best minds in CSR:

- What is the future of CSR during a budget-cutting time?

- Can pricey sustainability efforts survive a cost-cutting recession?

- Does cause marketing justify its cost with actual results?

- Will philanthropy find a way to continue despite portfolio losses?

- What is the proper balance between profits and ethics in business?

- Can social media effectively convey business information and news?

 

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