by Carolyn Berkowitz, Association of Corporate Citizenship Professionals; Daryl Brewster, Chief Executives for Corporate Purpose; Kathleen Enright, Council on Foundations; Natalye Paquin, Points of Light
We are faced with a choice. The world’s leading corporations will play an outsized role in either exacerbating the crisis or rising to demonstrate bold leadership. Even as short-term profitability drops, corporations will find that making the bold choice to value their business along with the needs of society is at the heart of their corporate purpose and the sustained success of their businesses.
by Brian Tomlinson, Research Director, CECP, CEO Investor Forum
We’re going to want to reach for the pitchforks as we watch baggage-charging, space-squeezing airlines get a chunk of taxpayers’ money as part of the Covid-19 stimulus package, with very few strings attached.
While each company is addressing its urgent needs in different ways – from health and safety precautions to tech platforms to the balance sheet – several encouraging trends are emerging. If ever there was a time for purpose-driven leadership and a broader stakeholder focus, it is now.
In CECP’s 2020 Look Ahead blog, our annual examination the corporate social engagement field, Collaborative Action was one of five themes for the upcoming year. CECP noted that in seeking to address time-sensitive global issues, companies will move quickly together for mutual benefit.
Many of the lessons learned from 9/11, the 2008 recession, SARS, natural disasters, and other times of crisis have provided companies with a strong foundation for the response to COVID-19. The world’s leading companies know this is a time to focus on corporate purpose and values and to think about the way they lead today with an eye towards the long term and getting us through this period of time.
By Kelli List Wells, Founder, STEM Leadership Alliance
I have been reflecting on the changes that have occurred in education over the last decade. In my previous role, as executive director of education and skills within a multinational company, I was in the center of various reforms. I observed there is a disconnect between K-12 and business that is impacting the future of work. Reform in K-12 is a long process, and the business community can be an incredible partner if they are willing to partner for the long run.
by Jinny Jeong, Associate Manager, Company Services, CECP
Ask yourself: how are you contributing to solving today’s problem? It could be something small, specific to just today, or conceptual and large with a longer time frame. While the answer may sometimes be elusive, CECP is proud to have been a trusted advisor to leading companies for over two decades, helping share best practices and insights to tackle society’s challenging problems. In the past few years, CECP has been advancing Diversity, Equity, and Inclusion (DEI) practices for, and with, our companies.