On June 3rd, 2010, 3BL Media caught up with Joe Waters, Director, Cause and Event Marketing at Boston Medical Center while attending the Cause Marketing Forum, "Road Map to a Better Future" in Chicago, IL.
Cause Marketing Forum, a membership organization that helps businesses and nonprofits succeed together with practical information, connections and networking and 3BL Media, a leading CSR and sustainability communications company, have partnered to raise awareness about organization' efforts and progress around cause marketing and corporate social responsibility efforts.
This year, dozens of cause marketing executives have joined the faculty to facilitate "Powerful Discussion" sessions – small group discussions on critical topics. Leaders from Best Buy, Feeding America, JetBlue Airways, KitchenAid, Motorola and State Farm, to name a few, will lead conversations on Activation Strategies, Employee Engagement, Mobile Cause Marketing After Haiti, Teen-Focused Cause Marketing and other topics.
Follow the conference updates on Twitter using #cmf10