Influencer marketing has become a hot trend in social media. And with more than 800 million active users on Instagram, influencers can truly amplify a message and deliver real results for brands, especially amongst social media savvy Gen Z and Millennial audiences. Leveraging the popular platform, the World Wildlife Fund (WWF) launched a simple, eye-opening campaign to showcase the effects of environmental destruction.
“Our work addresses a fundamental and universal need: financial security. Literally millions of people rely on us. Last year alone, we paid out close to €50 billion in claims and benefits to our customers. Financial security is something that many people lack, which not only has serious implications for them, but for wider society too. We’re here to change that.” Alex Wynaendts, Aegon CEO
World Water Day (March 22) provides a stark reminder that fresh water is our most precious natural resource. WWF points out that 1.1 billion people around the globe lack access to clean water, 2.7 billion face water scarcity for at least one month of the year, and 2.4 billion are exposed to waterborne illnesses due to inadequate sanitation.
March 21, 2018 /3BL Media/ - This Saturday, March 24th at 8:30pm local time, World Wildlife Fund’s Earth Hour will sweep the globe. Millions of people, cities and businesses across the world will switch off their lights for one hour to show support for taking action to fight climate change.
From investing in sustainability enhancing technology to supporting regenerative agriculture programs, the big food company is taking on one of today's most pressing environmental issues
By Deanna Pogorelc
In 2015, General Mills, one of the world's largest food companies, pledged to reduce greenhouse gas emissions throughout its supply chain 28 percent by 2025. That's an ambitious goal that requires the corporation to reach far outside of its own walls; more than two-thirds of GHG emissions occur outside of General Mills' operations.
Dr. Thomas P. Lyon recently taught a short course at Shanghai Jiao Tong University on Corporate Environmentalism and Public Policy. Lyon holds the Dow Chair of Sustainable Science, Technology and Commerce, with appointments in both the University of Michigan’s Ross School of Business and School for Environment and Sustainability. He talked with the Erb Institute about his experience teaching on these topics in Shanghai.
Q: How did this course at Shanghai Jiao Tong University come about?
January 29, 2018 /3BL Media/ - Tetra Pak has today (Monday 29th January) been named on the CDP Supplier Climate A list for the second time, as well as being announced as a CDP Forests A list in December, also for the second time. We have been reporting to the CDP Supplier Climate programme since 2009 and to the Forests programme since it was first established in 2015. Reporting to CDP highlights Tetra Pak’s commitment to transparency and measurement of its sustainability positioning.