cmt

MTV, Comedy Central & Other ViacomCBS Brands Launch Social Distancing Campaign #AloneTogether

By Erik Pedersen
Article

It’s the new normal — for now, at least — and ViacomCBS’ Entertainment & Youth Brands are teaming to raise awareness about social distancing.

MTV, Comedy Central, Paramount Network, CMT and VH1 have joined forces with the Ad Council for #AloneTogether, a national campaign to promote safety and unity in the coronavirus era. Watch the first PSA above.

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CMT Pledges 50/50 Video Airplay for Female Artists

Effective Immediately Across CMT and CMT Music Channels
Press Release

January 22, 2020 /3BL Media/ - Today, CMT announced that it will institute 50/50 video airplay for female artists on both CMT and CMT Music channels, effective immediately. The news was shared this morning by @CMT on Twitter here. Out of the full 29-hour primetime video hours across platforms, females are guaranteed to account for half, an increase from the 40/60 ratio.

Following Tragedy and Disability, CMT Empowers Dad to Return to School to Help Others

CMT’s Empowering Education provides crucial marketing expertise and talent networks to expose adult learners to community colleges
Blog

By Stuart Winchester

When Randy Smith graduated high school in 1993, he went directly to work, first at factories, and then in the more lucrative business of painting water towers. It was grueling but adventurous labor. He was on the road nine months a year, working from sunrise to sundown seven days a week, a jagged trek through the lower 48 states.

The money was good, and he was young and strong. Then, little by little, that life of travel and manual labor became less viable.

CMT Celebrates the Women of Country Music with First-Ever All-Female “Artists of the Year” Special Honoring Carrie Underwood, Miranda Lambert, Kelsea Ballerini, Maren Morris, Karen Fairchild, Kimberly Schlapman and Hillary Scott

Announces “Women of Country Music” takeover across all CMT platforms to encourage and inspire increased female airplay
Press Release

NASHVILLE, Tenn.,  September 13, 2018 /3BL Media/ –  In recognition of the undeniable influence and impact of female artists in country music, CMT today announced that for the first-time ever the annual “CMT Artists of the Year” special is dedicated to the women of country music—past, present and future.

Viacom to Support Courageous Youth Activists Who Have Had #Enough of Gun Violence

by Stuart Winchester
Blog

In the weeks since a gunman claimed 17 lives at Marjory Stoneman Douglas High School in Parkland, Florida, courageous young people have marched and raised their voices to demand action on gun violence in the United States. They have had #enough.

Viacom and its brands have a long history of supporting young people’s movements around the world, and today the company is extending that tradition by leveraging its substantial multi-platform footprint to support these extraordinary individuals and amplify the reach and impact of their activism.

217 Years to Women’s Equality? Not on Viacom’s Watch

by Lisa Di Venuta
Blog

The World Economic Forum is concerned that, if nothing changes, full global gender parity is likely 217 years away.

Viacom thinks that we should start closing that gap today.

Viacom Launches Campaign Backing #SeeHer Initiative

Sponsors include J&J, Unilever
Article

By Jon Lafayette

Viacom on Thursday launches a year-long series of public service announcements supporting the Association of National Advertisers’ #SeeHer initiative, which aims to show a positive portrayal of women in media.

CMT and Country Star Courtney Cole Reveal Dates for Statewide “Empowering Education” Tour in Louisiana

CMT, LCTCS and Louisiana Calling shine a light on educational opportunities with free concerts throughout state
Press Release

NASHVILLE, January 26, 2018 /3BL Media/ - CMT and Louisiana’s own country star Courtney Cole will soon rule the road in the first-ever statewide “Empowering Education” tour. CMT revealed dates for a series of eight free concerts today via Facebook, which officially kick off March 5 in Bossier City, La.

CMT to Air Hurricane Harvey Relief Telethon On September 12

by Lisa Di Venuta
Blog

In the wake of one of the most devastating storms in U.S. history, CMT will air the Hand in Hand: A Benefit for Hurricane Harvey Relief telethon on Sept. 12.

“Silence is overrated,” tweeted the network. “Sometimes, music is the only thing that can get your mind off everything else.”

The hour-long special aims to do just that—use music as a way to bring peace of mind to those affected by the hurricane.

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