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#DardenDigest: Simplifying Sustainability

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Sustainability is a fancy term for a simple concept - thinking about tomorrow as much as today. Here at Darden, we refer to our environmental efforts as People, Planet and Plate, built off the “People, Planet, Profit” phrase coined by John Elkington in 1994.  Coca-Cola focuses their efforts on Women, Water and Well-Being.  Many companies are using consumer-friendly language to make a complicated subject simpler and more memorable, illustrating how sustainability is no longer a concept for scientists or green-minded consumers.  What has been the result?

Coca-Cola Invests in WaterHealth International’s Model for Sustainable Safe Water and Partners to Bring Safe Drinking Water to 1 Million School Children

Committed to Deliver Safe Drinking Water to 2,000 Schools in Developing Countries by 2015; Company Takes Minority Ownership Stake in WaterHealth International
Press Release

ATLANTA, May 2, 2014 /3BL Media/ - The Coca-Cola Company and WaterHealth International (WHI) today announced their plan to bring safe drinking water to 1 million school children through their Child With Water (CWW) program.

National Coca-Cola Bin Grant Program Awards Recycling Bins to 51 Communities and 43 Colleges

Keep America Beautiful Helps Increase Recycling Bin Convenience Nationwide
Press Release

STAMFORD, Conn., April 24, 2014 /3BL Media/ -- Colleges, K-12 schools, nonprofits and local governments will  now be better able to advance their recycling efforts thanks to a significant grant made possible by The Coca-Cola Foundation. The winning communities, schools, universities and organizations will receive nearly 4,500 recycling bins. Over 65 percent of the bins are designed specifically for permanent, ongoing use in heavily-trafficked public spaces and events, with the remaining 35 percent to be used by students in collegiate residence halls.

Coca-Cola's Refreshing Impact in Brazil

Leading Shared Value
Summary: 

In the new series, Leading Shared Value: Personal Reflections from Global Practitioners, the Shared Value Initiative speaks with global leaders who are driving shared value strategy within their organization. Today we interview Brian Smith, President, Latin America Group of The Coca-Cola Company. Mr. Smith will speak at the Shared Value Leadership Summit: Investing in Prosperity, May 13-14 in New York.

Blog

In the new series, Leading Shared Value: Personal Reflections from Global Practitioners, the Shared Value Initiative speaks with global leaders who are driving shared value strategy within their organization. Today we interview Brian Smith, President, Latin America Group of The Coca-Cola Company. Mr. Smith will speak at the Shared Value Leadership Summit: Investing in Prosperity, May 13-14 in New York.

Make A Habit To Break A Habit: Coca-Cola Enterprises Launches Challenge To Improve Recycling Habits At Home Through OpenIDEO.com

Summary: 

· Only around half of all plastic bottles in both Great Britain and France are recycled, which is below the European average[1]

· A pioneering six-month study with the University of Exeter observed recycling behaviours in 20 households in Great Britain and France to help understand the barriers to at-home recycling

· The study identified the need for people to break old recycling habits and form new ones

· Coca-Cola Enterprises and OpenIDEO.com launch online challenge to explore the problem, and generate and launch ideas to help improve recycling habits at home

· Improving recycling rates will help in enabling manufacturers to boost locally-available recycled PET and reduce their resource footprint

 
Press Release

· Only around half of all plastic bottles in both Great Britain and France are recycled, which is below the European average[1]

· A pioneering six-month study with the University of Exeter observed recycling behaviours in 20 households in Great Britain and France to help understand the barriers to at-home recycling

· The study identified the need for people to break old recycling habits and form new ones

· Coca-Cola Enterprises and OpenIDEO.com launch online challenge to explore the problem, and generate and launch ideas to help improve recycling habits at home

· Improving recycling rates will help in enabling manufacturers to boost locally-available recycled PET and reduce their resource footprint

 

Invest in Prosperity: Join Shared Value Innovators May 13-14 in New York

Business and social sector professionals reimagine the intersection of business and society at the Shared Value Leadership Summit
Summary: 

Register for the Shared Value Leadership Summit: Investing in Prosperity to advance shared value in your organization and network with leaders in the field.

Press Release

Register for the Shared Value Leadership Summit: Investing in Prosperity to advance shared value in your organization and network with leaders in the field.

2014 Corporate Knights Global 100 Sustainability Index: Coca-Cola Enterprises Ranks #43

Article

Today, the Toronto-based media and investment advisory company, Corporate Knights released its 2014 Global 100 Most Sustainable Corporations in the World index, in which Coca-Cola Enterprises is ranked number 43.

This is the second time Coca-Cola Enterprises have been featured in the ranking, being listed #78 in 2011. CCE is number one among the five listed companies from the Food & Beverage sector, including Nestlé (#86), Unilever (#93), Campbell Soup (#96) and Danone (#97).

The Purpose-Driven Brand: Beyond CSR and Cause Marketing - CSR Minute for October 3, 2013

Press Release

Interbrand, an identity and brand consulting company owned by the Omnicom Group, has released its 2013 ranking of the Best Global Brands. The top story is how Apple has replaced Coca-Cola as the new, most valuable brand in the world.

Coca-Cola Enterprises and Recoup Ensures Green Special Olympics

Article

As part of its support for Special Olympics Great Britain, Coca-Cola Enterprises Ltd (CCE) partnered with Recoup to manage recycling at the charity’s ninth National Summer Games, helping to deliver a green Games with the collection of over 30,000 PET bottles.

Guest Post: In Focus: Oxfam’s Behind the Brands Campaign

Summary: 

Interview with the Oxfam policy advisor leading the charity’s latest campaign to drive up sustainability standards among the world’s top food and drinks companies.

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Interview with the Oxfam policy advisor leading the charity’s latest campaign to drive up sustainability standards among the world’s top food and drinks companies.

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