Coca-Cola

How Companies Structure Sustainability for Success

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By Barbara O. Brown

In last month’s column, we reviewed three ways sustainability is typically organized. The three ways – Centralized, Integrated, and Embedded – morph as a company progresses on its sustainability journey. While many companies have elements of all three types in particular divisions or countries, best practices within a company’s own culture and sustainability organization gradually emerge.

Coca-Cola, Ford, Heinz, Nike, P&G Form Tech Group; Toyota & Wyland Foundation Give Award; Whirlpool Sets Sustainable Appliance Standards - CSR Minute for June 13, 2012

Summary: 

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Press Release

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Cause Marketers Bring 'Authenticity' & 'Relationships' to CMF12

Blog

The watchwords of the 2012 Cause Marketing Forum were ‘Authenticity’ and ‘Relationships’ – two notions we at Network for Good have long endorsed as vital components of cause engagement.  It was encouraging to hear these same themes peppered throughout numerous presentations by cause marketers of all stripes.

Pillar #4 of the 6 Pillars of Effective Cause Marketing - Be Relevant and Intentional

The fourth post of a series of six discussing effective cause marketing principals
Summary: 

At Incite, we believe the most effective cause marketing campaigns are crafted with careful consideration of a company’s consumers, employees and key partners. Here in a series of six blog posts, we demonstrate the importance of understanding the causes and issues that are relevant to these stakeholder groups and present six critical pillars for developing effective cause marketing campaigns.

Blog

At Incite, we believe the most effective cause marketing campaigns are crafted with careful consideration of a company’s consumers, employees and key partners. Here in a series of six blog posts, we demonstrate the importance of understanding the causes and issues that are relevant to these stakeholder groups and present six critical pillars for developing effective cause marketing campaigns.

Cause in Any Color

Blog

Coca-Cola made a big splash with its disruptive cause marketing campaign recently, turning its red cans white to benefit the World Wildlife Fund (WWF). Yet, only a month after the campaign began and weeks before the end of the holiday season, Coke has decided to phase out the polar bear-emblazoned white cans. A new "Phase II" will return the iconic cans to their traditional color a full two months ahead of schedule.

RecycleBank® to Co-Present with Coca-Cola® at GMA/FMI Sustainability Summit

RecycleBank SVP Preston Read and Coca-Cola® VP Gary Wygant to Discuss Innovative Approaches to Recovery and Recycling Programs
Press Release

(3BL Media / theCSRfeed) NEW YORK, NY – December 6, 2010 – Preston Read, senior vice president of government affairs at RecycleBank®, the premier green rewards program that motivates people to take environmental actions, will co-present with Gary Wygant, vice president, recycling business development at The Coca-Cola Company® for a session entitled “Recycle 360: Innovative Approaches to Recovery and Recycling” at the Sustainability Summit.

Coca-Cola Enterprises, Inc. Reduces Carbon Footprint While Growing Business, Improves Water Use Ratio and Launches Recycling Joint Venture

Company Details Corporate Responsibility and Sustainability Progress in Latest Report and Seeks Continued Stakeholder Input on 2020 Commitments
Press Release

(3BL Media / theCSRfeed) Atlanta - June 28, 2011 - Coca-Cola Enterprises (NYSE/NYSE Euronext Paris: CCE) released today its sixth company-wide Corporate Responsibility and Sustainability (CRS) Report, Committed to 2020: Shaping a Sustainable Future in Europe. Coca-Cola Enterprises employs 13,500 employees and operates 17 manufacturing facilities across Western Europe, where the company distributes a wide range of beverages including regular, no- and low-calorie sparkling, energy and sports drinks, waters, juices and juice drinks, coffees and teas. 

WomenCorporateDirectors First Ever Global Institute: It's Just Good Business

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Directors of Coca-Cola Company, Avon Products, Nestle, Calvert Group Ltd., Limited Brand, MetLife, Proctor & Gamble, Xerox Corporation, and many additional companies are among the 200 women meeting on Tuesday and Wednesday to discuss vital corporate governance topics. Issues include global scarcities in critical areas governing economic activity; complexity/risk; urbanization; changing customers around the world--from niches to global mass markets; and corporate social investing - beyond philanthropy.

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