Commit!Forum

How to Tell Better Stories on Camera

By Dave Armon
Blog

For corporate responsibility professionals who want to show the positive impact of their work, video is often the medium of choice.

But hold off on powdering your CEO’s nose and firing up the teleprompter.

Viewers Don’t Want a Polished Sound Bite Machine, Says Author of Book Blasting Media Training

Filmmaker Vern Oakley talks authenticity and corporate responsibility video storytelling
Blog
By Dave Armon

When I travel to Northampton, Massachusetts, to spend time at 3BL Media’s headquarters, I invariably walk away smarter about the way corporate social responsibility and sustainability communicators do their jobs.

My colleagues on 3BL Media’s media consultant team work closely with clients, publishing content and reporting back on the effectiveness of various media types.

While some content types ebb and flow in popularity, video remains a reliable performer. 

Mining for Fertilizer: How Mosaic Manages Environmental Impacts

By Gina-Marie Cheeseman
Blog

There are over seven billion people in the world and every one of them needs to eat to live. Feeding a growing world population means that crop yields have to be improved. Fertilizers are important to improve crop yields in order to feed a growing global population.

CR Magazine Announces Finalists for 2017 Responsible CEO of Year Award and Lifetime Achievement Award

Press Release

WASHINGTON, D.C., July 24, 2017 /3BL Media/ -- CR Magazine announced today finalists for the 10th annual Responsible CEO Award and seventh annual Lifetime Achievement Award, given to corporate leaders committed to a progressive environmental, social and governance (ESG) agenda.

Corporate Responsibility Practitioner Roundup: Rolland Paper

Blog

In the run up to the COMMIT!Forum, CR Magazine spoke with Michele Bartolini, Marketing Director at Rolland Paper. Bartolini oversees marketing for the premium paper company, which puts reuse at the center of its business model.

CRMag: As a marketer, does telling the Corporate Responsibility (CR) story feel different from everyday sales & marketing?

Michele Bartolini Rolland’s CR story and our marketing story are really one and the same – there’s no dividing line.

Corporate Responsibility Practitioner Roundup: Kohler

Blog

In the run up to the COMMIT!Forum, CR Magazine spoke with Robert Zimmerman, director of WaSH (water, sanitation, and hygiene (WaSH) products for Kohler. Rob leads Kohler’s efforts to develop water, sanitation, and hygiene (WaSH) products and services for underserved markets globally.

CRMag: As a practitioner, how does telling the Corporate Responsibility (CR) story feel different from everyday sales & marketing?

The Rise of Employee Engagement Through Social Action

By Jan Lee
Summary: 

To gain practical skills to boost stakeholder and employee engagement, join us at the COMMIT!Forum in DC October 11-12, 2017

Blog

To gain practical skills to boost stakeholder and employee engagement, join us at the COMMIT!Forum in DC October 11-12, 2017

Corporate Responsibility Association and CR Magazine Announce Commit!Forum 2017 Theme; ‘Brands Taking Stands’ to Drive Discussion, Oct. 11-12 in Washington’s National Harbor

BrownFlynn hosts pre-conference workshop on reporting, Oct. 10
Press Release

WASHINGTON, D.C., July 10, 2017 /3BL Media/ – The Corporate Responsibility Association (CRA) and CR Magazine announced today the 2017 edition of COMMIT!Forum will focus on “Brands Taking Stands, the role of the corporate responsibility practitioner as companies make their voices heard.

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