Filmmaker Vern Oakley talks authenticity and corporate responsibility video storytelling
By Dave Armon
When I travel to Northampton, Massachusetts, to spend time at 3BL Media’s headquarters, I invariably walk away smarter about the way corporate social responsibility and sustainability communicators do their jobs.
My colleagues on 3BL Media’s media consultant team work closely with clients, publishing content and reporting back on the effectiveness of various media types.
While some content types ebb and flow in popularity, video remains a reliable performer.
There are over seven billion people in the world and every one of them needs to eat to live. Feeding a growing world population means that crop yields have to be improved. Fertilizers are important to improve crop yields in order to feed a growing global population.
WASHINGTON, D.C., July 24, 2017 /3BL Media/ -- CR Magazine announced today finalists for the 10th annual Responsible CEO Award and seventh annual Lifetime Achievement Award, given to corporate leaders committed to a progressive environmental, social and governance (ESG) agenda.
In the run up to the COMMIT!Forum, CR Magazine spoke with Michele Bartolini, Marketing Director at Rolland Paper. Bartolini oversees marketing for the premium paper company, which puts reuse at the center of its business model.
CRMag: As a marketer, does telling the Corporate Responsibility (CR) story feel different from everyday sales & marketing?
Michele Bartolini Rolland’s CR story and our marketing story are really one and the same – there’s no dividing line.
In the run up to the COMMIT!Forum, CR Magazine spoke with Robert Zimmerman, director of WaSH (water, sanitation, and hygiene (WaSH) products for Kohler. Rob leads Kohler’s efforts to develop water, sanitation, and hygiene (WaSH) products and services for underserved markets globally.
CRMag: As a practitioner, how does telling the Corporate Responsibility (CR) story feel different from everyday sales & marketing?
BrownFlynn hosts pre-conference workshop on reporting, Oct. 10
WASHINGTON, D.C., July 10, 2017 /3BL Media/ – The Corporate Responsibility Association (CRA) and CR Magazine announced today the 2017 edition of COMMIT!Forum will focus on “Brands Taking Stands, the role of the corporate responsibility practitioner as companies make their voices heard.