Common Cents Lab

The Behavioral Science Inspiring Better Financial Habits

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“It sounds like a broad statement,” says Evelyn Stark, Assistant Vice President for Financial Health, MetLife Foundation, “but people are predictable. There are certain behaviors people will repeat again and again. Take the gym for example. Everyone goes to the gym in the first week of January and works hard on their New Year’s resolutions, but by February it’s empty again. Everyone wants to do the right thing, but it’s easier not to.”

Common Cents Lab Report: Hacking Human Behavior to Improve Financial Health

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While Common Cents Lab is a research entity, its work does so much more than create interesting research. It creates easier, more intuitive ways for people to save – which is something that most people say they want to do, but find difficult.

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