Sustainability and CSR: A Word about Terms


By Eric Olson, Senior Vice President, BSR

If you came to BSR’s website looking for information on corporate social responsibility or to ask, “What is CSR?”, only to find a lot of talk about sustainability, you may be wondering why this is so and whether you’ve come to the right place (you have!).

So why does BSR focus on sustainability vs. CSR? And what’s the difference, anyway?

DSI Communications and Marketing Coordinator Position


Part Time / 20 hours per week

Design for Social Innovation at SVA is the first MFA program in the rapidly growing field of social impact design. Our students have come from twenty-two countries and are already leading change in the world. We are looking for an important member of our team who is deeply interested and already connected in the social innovation world, is a natural born connector and community developer.

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Magazines are NOT Dead, After All

Online entities are increasingly launching magazines to better connect with their customers

If you run an online search for the subject ‘magazines are dead’ you’ll get 70 million results in about 20 seconds. 70 million. And yet, as I scroll through the results, I find that many posts only use ‘magazines are dead’ to grab your attention because, when you actually read the posts, it’s clear that magazines, in fact, are not dead. Through posts, and through my experience and connections, I increasingly hear that online entities are launching magazines to better connect with their customers.

Mary Kay Supports Future Communicators In Dallas-Ft. Worth


“We are not really in the cosmetics business – we are in the people business. We're in the business of helping women change their lives and helping them to know how great they really are.”  - Mary Kay Ash

At Mary Kay, we do a lot to fulfill Mary Kay Ash’s mission to enrich the lives of women around the world. Last month, this took the shape of a $2,500 scholarship in a partnership with the Hispanic Communicators DFW association to recognize the outstanding performance in the field of communications for Hispanic PR and Journalism students.

Enter to Win a 5-Day #StudentAstronaut Training from Fox and Project PoSSUM


In the fall of 2014, the Fox TV Stations debuted Xploration Station, a two-hour block of STEM-focused programming consisting of four new shows. One of those shows, Xploration Outer Space, has partnered with the nonprofit Project PoSSUM to launch the #StudentAstronaut Contest, a competition giving one high school or college student the chance to take part in a special 5-day scientist-astronaut training program.

NWRA Appoints Communications Leadership Team

Press Release

WASHINGTON, April 14, 2015 /3BL Media/ — The National Waste & Recycling Association (NWRA) has announced the hiring of two senior communications leaders for the organization’s media, public relations and marketing efforts. The new team will focus on the organization’s messaging priorities and work closely with members to amplify the voice of the industry and bring new innovation to its digital media and event publicity capabilities.

Presenting Corporate Citizenship...


Why do we invite speakers to address audiences for important occasions? Wouldn’t it be more efficient to communicate ideas in print?

If you were going to learn about an important initiative of your firm, would you prefer to receive a memo or to hear the news from a person? Why?

When you prepare a presentation outlining a corporate citizenship effort, how much time do you spend thinking about your delivery? Your voice? Your nonverbal communication? Your language? Your organization? Or do you think mostly about your message – the ideas, the “content”?

FOX Sports Becomes Premier Sponsor of American Youth Soccer Organization

As part of its ongoing efforts to engage sports fans of all ages in the U.S., FOX Sports has announced a new partnership with the American Youth Soccer Organization, a national nonprofit providing youth soccer programs that aim to enrich children's lives. The agreement names FOX Sports as the premier sponsor of AYSO for the next five years and as Presenting Partner of the organization's 50th anniversary campaign.


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