Fenton Strategists Launch "": Blog Spotlights Women as Number #1 "Get" for Cause-Driven Organizations and Offers Ideas on How to Reach Them

Bloggers are Co-authors of The She Spot: Why Women are the Market for Changing the World and How to Reach Them
Press Release

NEW YORK-July 28, 2009 – The “She Spot” is the sweet spot for organizations working for the public good, according to a new blog launched today by veteran public interest communications strategists Lisa Witter and Lisa Chen.

3BL Media Welcomes New Members and Subscribers

Press Release

There are critical issues being talked about right now by some of the best minds in CSR:

- What is the future of CSR during a budget-cutting time?

- Can pricey sustainability efforts survive a cost-cutting recession?

- Does cause marketing justify its cost with actual results?

- Will philanthropy find a way to continue despite portfolio losses?

- What is the proper balance between profits and ethics in business?

- Can social media effectively convey business information and news?


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