communications

Digital Persuasion in Action Rule 4: Never stop exploring. Use creative tactics to engage new audiences

Summary: 

Consider yourself a digital persuader or interested in how you or your organization can become one? Download a copy of the Digital Persuasion study, a comprehensive report on the social media habits of online cause supporters by Waggener Edstrom Communications and Georgetown University’s Center for Social Impact CommunicationJoin the conversation – use #DigitalPersuasion.

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Consider yourself a digital persuader or interested in how you or your organization can become one? Download a copy of the Digital Persuasion study, a comprehensive report on the social media habits of online cause supporters by Waggener Edstrom Communications and Georgetown University’s Center for Social Impact CommunicationJoin the conversation – use #DigitalPersuasion.

Key Lessons on Getting Social with Business Sustainability

Blog

Taiga Company Blog by Julie Urlaub

Using social media for sustainability communications means finding ways to engage your audience and get them paying attention to you.  It may sound simple, but there are so many tools and strategies an individual company to take.  What is the right playbook?

Guest Post: How Infographics Add Meaning to Sustainability Communications

Blog

Infographics, "data visualizations that present complex information quickly and clearly”  have been included in communications for a while now but recently, they’ve been embraced in social media for sustainability communications.  

Guest Post: How Social Media for Sustainability is Revolutionizing Communications

Blog

Remember when the iPad came out?  People didn’t really know what it was.  As in, many thought it was a replacement for a computer.  Others thought, no, it was like a really big phone.  No one was really clear as to its uses and many continually tried to put it in categories they were familiar with.

How To Create A Sustainable Brand In 90 Minutes

Book Review: Latest in the DoShorts series - ‘Creating a Sustainable Brand’ by Henk Campher
Blog

Simplicity is beautiful. In a world saturated by gurus (I even shivered typing that word) and wanna-be experts lining up with their jargon bazookas in strained attempts to prove Einstein’s alleged quote wrong…

If you can’t explain it simply you don’t know it well enough.

..well they do have to justify fees, real wisdom is usually drowned out in the melee.

What Comes First: Sustainability Communications or Sustainability Culture?

Article

By NAEM Staff

Sustainability communications can be a powerful tool for changing how employees think about their work, their co-workers and their company. In this month’s Network News feature, we look at how NAEM members are using storytelling to engage employees and embed the principles of sustainability into the fabric of their organizations.

Sasha Bailey’s official title is Strategic Communications Manager for ThyssenKrupp Elevator Americas. But for many in the company, she will always be known as “The Green Girl”.

The Changing Face of Engineering

Goldcorp marked International Women’s Day in 2014 with a $500,000 gift supporting efforts by University of British Columbia to recruit more women into the engineering profession.
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Goldcorp marked International Women’s Day in 2014 with a $500,000 gift supporting efforts by University of British Columbia to recruit more women into the engineering profession.

The new Goldcorp Professorship in Women in Engineering at UBC’s Faculty of Applied Science will promote engineering to high school students, parents and counselors. Part of national efforts to address a looming shortage of engineers, the professorship will help the faculty increase representation of women from 20 per cent at present to 50 per cent in five years.

Bloomberg.com/sustainability Case Study

Multimedia with summary
In late 2011, Bloomberg launched the sustainability news section on Bloomberg.com. A collaborative effort between multimedia, sustainability and other teams, its success reflects Bloomberg’s innovative approach to leveraging the distinct expertise of multiple, cross-platform groups to deliver curated and topical news.

Cisco Networking Academy Helps Latin America Fill Skills Gap

Blog

There probably is no better way to learn about professional opportunities in a certain market than to hear from companies with a leading presence in that market. And this is what Cisco Networking Academy does. It helps individuals prepare for industry-recognized certifications and entry-level information and communication technology (ICT) careers in a wide range of industries.

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