communications

The Road Less Travelled: New Paths to Mainstream Consumer Engagement

Article

Mainstream consumers can be a fickle bunch can’t they? They tell us in research that they want to be more green, that they WILL purchase more eco-friendly products in the next year ahead than the one prior.

Developing and Implementing your Corporate Citizenship Strategy

Blog

Corporate citizenship strategies are as unique as companies themselves; what works for one based on industry, priorities, and even geographic region may not work elsewhere. Developing a corporate citizenship strategy which is consistent with an overall corporate identity is one of the most important challenges for a citizenship professional. Confidence in your strategy and direction is a key part of making the difficult choices in your citizenship portfolio whether you choose to focus your efforts narrowly, or allow more flexibility.

CSR Professionals Share Experience in Managing Internal Communication Issues

Blog

Internal communications within a company can strengthen the effectiveness of an organization’s corporate citizenship efforts. It can be a challenge for corporate citizenship departments to balance the needs and the expectations for overall communication strategies, especially when there seems to be a tug of war between external and internal communications.

Investors Call For Food Companies That Oppose Labeling to Stay Out of Washington State GMO Battle

Article

Companies that donated funds to oppose ballot initiatives to require the labeling of products containing genetically modified organisms (GMOs) are facing new pressure from shareholders to stay out of future elections. 

ES&G Accountability Forum

October 8, 2013, 8:30 am - 4:30 pm; Calgary
Press Release

September 18, 2013 /3BL Media/ - CBSR is pleased to host ES&G thought leader, Matthew Kiernan, founder and Chief Executive of Inflection Point Capital Management, and three panels comprising experts in investment, rating and reporting.

Panelists will address the following questions:

Norfolk Southern Sustainability Report Explains Advantages of Rail

Press Release

August 22, 2013 /3BL Media/ Addison is proud to announce Norfolk Southern’s 2013 Sustainability Report. Norfolk Southern (NS), one of the largest North American railroad companies, asked us to help take its sustainability reporting to the next level. Specifically, NS wanted a look and feel that was user-friendly, interactive and sophisticated, showcasing the company as a sustainability leader within the high-tech transportation industry. NS was also keen on highlighting the environmental benefits of freight rail when compared with trucks for the long-haul transport of goods.  

A Year of PurPle (Purpose + People)

Multimedia with summary

It's no secret that now more than ever, companies need to stand for something - they need a greater purpose that drives both business and social goals. That's why we've spent the past year creating purpose-inspired programs and working with our industry's top leaders to develop the latest best practices that will move the needle on some of the most pressing societal issues, while delivering real business results. To hear more about the work that we've accomplished and the importance of weaving together purpose and people, press play.

 

Integrated Reporting: What You Need to Know - A complimentary webinar from Addison

Blog

How can organizations use integrated reporting to demonstrate value creation?
What benefits have organizations seen from issuing an integrated report?
How do organizations determine financial and nonfinancial material issues?
How can a company create an integrated report with a strong strategic focus?

Watch Addison’s panel for an online presentation and Q&A session on integrated reporting and its role in promoting integrated thinking and collaborative decision-making.

Learn How to Secure Support from Senior Leadership and Ensure Corporate Citizenship Success

Boston College offers new course on gaining executive buy-in
Press Release

Chestnut Hill, Mass., June 25, 2013 /3BL Media/ – Getting support from the C-suite is critical to the success of your corporate citizenship programs. To accomplish this, corporate citizenship professionals must be fluent in the language of business and able to communicate goals in ways that resonate with executives. A new course offered by the Boston College Center for Corporate Citizenship helps  professionals develop the skills necessary to secure buy-in from the board and executive leadership that drives participation across the business.

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