communications

Learn How to Secure Support from Senior Leadership and Ensure Corporate Citizenship Success

Boston College offers new course on gaining executive buy-in
Press Release

Chestnut Hill, Mass., June 25, 2013 /3BL Media/ – Getting support from the C-suite is critical to the success of your corporate citizenship programs. To accomplish this, corporate citizenship professionals must be fluent in the language of business and able to communicate goals in ways that resonate with executives. A new course offered by the Boston College Center for Corporate Citizenship helps  professionals develop the skills necessary to secure buy-in from the board and executive leadership that drives participation across the business.

MADE-BY Launches Annual Report using the Wizness Publisher

The sustainable fashion NGO is publishing its annual report in an interactive, social and digital format to support communication transparency
Press Release

Paris & London, June 14, 2013 /3BL Media/ - Wizness, the sustainability communication network, announced today that MADE-BY, the not-for-profit organisation working to drive sustainability within the fashion industry has published its annual report through the Wizness Publisher, an online service that helps companies publish interactive, social and digital sustainability reports and interact with their stakeholders.  

Making Sense of Sustainability...For Our Business

Blog

BrownFlynn has three main practices areas—Consulting, Communications and Training. This holistic approach to sustainability consulting meets clients where they are on their sustainability journey. Every client engagement is a collaborative process. Through our proven facilitation methods and techniques, we help clients discover and make sense of their unique sustainability opportunities.

Global Impact Launches New Website

Press Release

Alexandria, Va., May 20, 2013 /3BL Media/ -- Global Impact is proud to announce that it has officially launched its new website, still found at www.charity.org.

“The new site more accurately reflects what we do and who we serve as an organization,” said Global Impact Director of Marketing and Communications Joseph Mettimano. “We offer philanthropic solutions to both corporations and charities, all in an effort to secure funds to help the world’s most vulnerable people. This new site helps us tell their story.”

Sappi Fine Paper North America Receives 2013 Gold SABRE Award for the successful campaign, The Standard 5

Recognition of Sappi’s effective integrated marketing campaign highlighting innovative techniques that demonstrate the value of print
Press Release

BOSTON, /3BL Media/ — Sappi Fine Paper North America is pleased to announce that the company along with leading global public relations and communications firm, Burson-Marsteller received a 2013 Holmes Report Gold SABRE award.

Monsanto Honored For Best Practices in Diversity by DiversityInc

Article

Each year, DiversityInc surveys a wide range of industries and salutes those whose leadership, procurement practices, communications and training reflect best practices in diversity. This week, DiversityInc named Monsanto Company the No. 2 company for global diversity and ranked the company No.

The Importance of Defining Your Brand Purpose

Multimedia with summary

How can defining a purpose for your brand help? By taking this essential step, it can ignite and create movements, catalyze your employees, key stakeholders as well as consumers & society. Connect with us to learn how you can redefine what your company stands for and engage your employees more holistically: Purple.mslgroup.com

 

Guest Post: Why Integrated Reporting is Inevitable

Blog

These days, integrated reporting is a corporate dog everyone loves to kick.

People will tell you it’s a bore, a chore, a snore. It’s another corporate cost center, a straightjacket on corporate communication, a full-employment program dreamed up by do-gooders to give jobs to bean counters.

To its harshest critics, integrated reporting is not even a dog. It’s a tail that wants to wag the dog.

Guest Post: The ABCs of Health Literacy: Understanding to be Understood

Blog

By Nancy Meyer

The healthcare sector spends millions of dollars on advertising, but how much of what is being communicated is really being understood?

FedEx Listed in the Top 10 on the SMI-Wizness Social Media Sustainability Index 2012

Article

FedEx has a longstanding commitment to narrative storytelling and one that puts it in a good position when it comes to social media sustainability storytelling. Now through its Earthsmart initiative the global delivery carrier has a defining framework to communicate its sustainability actions. 

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