Website on thomsonreuters.com explores the common ground where business, communities and the environment meet
(3BL Media) New York, NY - September 18, 2012 – Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals, has launched a new website called Sustainability (http://sustainability.thomsonreuters.com). The site brings together relevant resources from across Thomson Reuters, combined with content from multiple partners, including 3BL Media, into a single space.
(3BL Media) September 17, 2012 - With so many communication channels available today, telling the story of your community involvement efforts internally and externally presents a wide range of challenges and opportunities. Which channel should you use for different types of communications, and when? How can you craft a compelling message that can boost employee participation rates and build trust in the community?
Producing a corporate sustainability report (CSR) is a team sport. The stronger the team is, the stronger the report will be. Each player needs to bring specific expertise that is complementary to the team as a whole. So, it is important to recruit and rally the key experts that can deliver what you need to make the company’s report a success. Choose carefully and look for people who already demonstrate some passion about sustainability.
Brave One’s new digital publishing service engages stakeholders by creating immersive and engaging CSR publications
(3BL Media) Holyoke, MA - July 13, 2012 - Brave One, a digital marketing agency specializing in CSR communications, today announced their new digital publishing service, the agency’s latest offering to help maximize the reach and impact of their clients’ CSR communications efforts. “Presenting a groundbreaking CSR or sustainability report in an engaging way is a huge challenge,” said agency Co-Founder Jesse Mayhew.
Successful businesses are adept at determining market changes, trends and expectations. They cannot be in such a rush to embrace the “new” trend that they abandon their fundamental and core purposes.
For any program to be valuable to a business, it must further the goals of that company. Businesses must therefore be prudent when it comes to sustainability efforts, and not rush headlong into activities or partnerships that are not aligned with their long-term interests because that, quite simply, is bad business.
The changing information needs of both stakeholders and companies are redefining the role of corporate communications departments and professionals including community, investor, government, and employee relations. Companies are recognizing that increasingly savvy – some would say cynical – audiences are becoming more and more discerning about messages that corporations are sharing.
Part 1 in John Friedman's blog series "The New PR"
The role of communications professional has dramatically and irrevocably changed in recently years. The instant-information age has not only changed the ways in which information is shared, it has exponentially increased the amount of information that people both need and receive. In media relations the news cycle has expanded to 24 hours; and the increasing prevalence and importance of non-traditional social media (and the increasing influence of bloggers and citizen-journalists) have required more than a change in tactics.