communications

Business Blogging for a Sustainable Purpose

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
How does the old adage go?  Two aspirin a day keeps the doctor away?  Well, we subscribe to the idea that blogging 2 posts a day, inspires eco action each day.  Truth be told, as sustainability consultants, we like to lead by example.  

Green Websites that Inspire Eco Action form the Inside Out

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
Does your website mirror your business sustainability values?  As viewed in our professional consulting, many websites succeed in presenting basic information about business sustainability programs and service offerings. However, we encourage clients to demonstrate sustainable leadership in a variety of innovative ways.  There are Companies with GREAT Sustainability Websites and what makes them so special?

Sustainability Professionals: How to Express Yourself with Social Media

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
“Social networks aren’t about Web sites. They’re about experiences.” – Mike DiLorenzo, NHL social media marketing director
 

Cause Marketing on Facebook: Truths, Tips and Trends from Pioneers - Free VolunteerMatch Webinar w/ Cause Marketing Forum

Blog

Businesses seeking to do well by doing good via integrated corporate responsibility and cause marketing programs have turned in increasing numbers to Facebook, the 800-pound-gorilla of social media. 

MSL New York Launches Its Annual Cause Initiative, Offering up to $100,000 in Pro Bono Communications Counsel

Local Non-Profits Are Encouraged To Apply For MSL New York Be:CAUSE Grant
Summary: 

MSLGROUP, the Publicis Groupe’s flagship PR and events company, today announces the launch of the third annual MSL New York Be:CAUSE Community Connected Grant and invites New York-based non profits to apply for a pro bono professional communications program.The 2011 MSL New York Be:CAUSE Community Connected Grant theme, “New Yorkers Helping Neighbors” seeks organizations that are committed to combating a local social issue and enhancing the lives of residents in the New York metro area.

Press Release

MSLGROUP, the Publicis Groupe’s flagship PR and events company, today announces the launch of the third annual MSL New York Be:CAUSE Community Connected Grant and invites New York-based non profits to apply for a pro bono professional communications program.The 2011 MSL New York Be:CAUSE Community Connected Grant theme, “New Yorkers Helping Neighbors” seeks organizations that are committed to combating a local social issue and enhancing the lives of residents in the New York metro area.

Sustainability Community Tackles the Problem of Language

Blog

Last month, Newt Gingrich-trained spokesman for anti-global warming forces, Mark Morano, announced on Fox TV the “collapse of global warming science.” And he’s got legions reiterating his message. According to Morano, 7 of 8 lobbyists on global warming are now "anti-action" lobbyists.

‘Creating Change’ Returns, Discovery Accepting Applications from Nonprofits

Blog

Last November, I had the privilege of participating in Discovery Communications’ first Creating Change pro bono event — where employees across the company lent their creativity and talent to local nonprofits in need of marketing, communications, social media and creative support.

The Balancing Act of Communicating Green

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
It seems that everything useful, good, beautiful, and healing that humans have created relies on communication – either between people acting together, or by individuals acting on what they’ve learned from others. This communication can be direct (face to face), or via media. 
 

Put a Green Smiley Face on It - or Not: The Perils of Greenwashing

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.  The term greenwashing is believed to have been coined in 1986 when environmentalist Jay Westerveld observed the practice of hotels encouraging guests to reuse bath towels as an effort to help the environment when in fact it simply saved massive amounts of money on laundry costs.
 

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