Purpose has become a catch-all phrase that means different things to different people. Consumers are demanding that companies do more than make a profit and are basing their decisions on what to buy and where to work based on a company's responsible business practices and support of social and environmental issues.
Award-winning agencies Porter Novelli and Cone bring together expansive expertise to make a meaningful difference on business, brands and society
NEW YORK, February 13, 2018 /3BL Media/ - Global public relations leader Porter Novelli (PN) announced the launch of its global Purpose Practice, specializing in purpose-driven brand strategy, corporate social responsibility (CSR), social marketing, social impact and brand communications. The launch follows Porter Novelli’s merger with Cone, a leading CSR firm, in February 2017.
In the lead up to Climate Week in New York and the climate talks in Paris this fall, there has been an outpouring of compelling graphics and videos illustrating the human causes and eventual dangers of climate change including, “
Prove Your Purpose recently sat down with Paulette Frank, Johnson & Johnson's* vice president of sustainability and Cone's partner for the2014 Recycling in the Home Survey, to learn more about the company's sustainability commitments, what inspired
Ever wondered if a foundation is the right move for your organization? Building off a recent exposé on athete-run foundations, Cone's own Social Impact expert, Erica Kendall, weighs in on why foundations fail and why they may not always be the best fit.