Cone

Purpose: Everyone Wants It, But What Does It Actually Mean?

Blog

Purpose has become a catch-all phrase that means different things to different people. Consumers are demanding that companies do more than make a profit and are basing their decisions on what to buy and where to work based on a company's responsible business practices and support of social and environmental issues.  

Porter Novelli Launches New Purpose Practice

Award-winning agencies Porter Novelli and Cone bring together expansive expertise to make a meaningful difference on business, brands and society
Press Release

NEW YORK, February 13, 2018 /3BL Media/ - Global public relations leader Porter Novelli (PN) announced the launch of its global Purpose Practice, specializing in purpose-driven brand strategy, corporate social responsibility (CSR), social marketing, social impact and brand communications. The launch follows Porter Novelli’s merger with Cone, a leading CSR firm, in February 2017.

Top 10 CSR Trends of 2015

Blog

The growing and urgent rallying cry from people around the world to address critical global issues reached a fever pitch in 2015.

It's Time to Communicate about Climate Solutions

Blog

In the lead up to Climate Week in New York and the climate talks in Paris this fall, there has been an outpouring of compelling graphics and videos illustrating the human causes and eventual dangers of climate change including, “

Shock Top Invests in Start-ups to Fight Drought

Blog

As the California drought moves well into its fourth year, individuals, municipalities and companies alike are seeking innovative solutions to water protection.

Red Nose Day Crosses the Pond, Raises Funds Through Humor

Blog

While the urgent support needed for many social and environmental issues is no laughing matter, sometimes a dose of humor is just what is needed to motivate people to support important causes.

ElastiGirl and Other Inspirations: Q&A with J&J's Paulette Frank

Blog

Prove Your Purpose recently sat down with Paulette Frank, Johnson & Johnson's* vice president of sustainability and Cone's partner for the 2014 Recycling in the Home Survey, to learn more about the company's sustainability commitments, what inspired

Bangladesh Factory Victims Fund: Donating is Responsible, Not Admission of Guilt

Blog

Since last year's Bangladesh factory collapse, a number of companies have made efforts to improve factory conditions and address worker well-being, including 

Is a Foundation Right for You?

Blog

Ever wondered if a foundation is the right move for your organization? Building off a recent exposé on athete-run foundations, Cone's own Social Impact expert, Erica Kendall, weighs in on why foundations fail and why they may not always be the best fit.

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