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Making it Personal – Nonprofit Storytelling Through Social Media

Blog

How many times in the past month have you been asked to make a donation to a nonprofit? Chances are, quite a few. Many consumers are now facing appeals for support on the street, in their email inboxes, over the phone and in the mail. Yet, a few savvy nonprofits are harnessing social media to break through the clutter, telling compelling, personal stories of the issues at hand rather than directly appealing for donations.

Commitments Score Companies Olympic Gold

Blog

As London looks to "inspire a generation" with Olympic wonders, companies look to inspire consumers through new cause and CR commitments. Here's a sampling of cause and CR campaigns that are going for the gold during the 2012 Olympics:

Nestlé Releases Global Shared Value Report; Cone Green Gap Trend Tracker Adds up Consumer Attitudes to Eco-Products - CSR Minute for April 18, 2012

Summary: 

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Press Release

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

2012 Cone Green Gap Trend Tracker Webinar

Blog

Join Cone Communications for a FREE webinar on April 11, 2012 from 2:00-3:00 p.m. EDT to discuss the findings of the 2012 Cone Green Gap Trend Tracker. For the third time, the trend tracker examines consumers’ perceptions of green marketing messages, unearthing insights all companies need to know.

Inviting Consumers to Innovate

Blog

Smart companies are embracing the notion that sometimes the best ideas come from unexpected sources, outside of their four walls.

Can Low-Tech Cause Marketing Still be High Impact?

Blog

Nary a day goes by when cause marketers don't talk about using Facebook Timeline, Pinterest, QR Codes or SMS for their campaigns, but that does not mean more traditional communications tactics are obsolete. Although no one can deny the power of a tech-savvy cause or nonprofit marketing campaign, it's still possible to have 2.0 results with 1.0 tactics.

Kony: Famous in Four Days

Blog

Who is Joseph Kony? If you're one of the 55 million KONY 2012 YouTube views, the 2 million Facebook likes or the 2.3 million tweets using the #KONY2012 hashtag over the past week, you have at least an inkling. And in all likelihood, you probably didn’t before. Invisible Children, a California-based nonprofit, launched the KONY 2012 campaign this year to bring one of the world's worst war criminals, Joseph Kony, to justice.

Taking Cause Marketing to the Streets

Blog

Can one soccer ball save hundreds, perhaps thousands, of cats and dogs from meeting an untimely death? One animal advocate and Miami Ad School graduate is hoping just that.

Is "Great For You" Good for Consumers?

Blog

With one-third of American adults struggling with obesity, there is little doubt that action must be taken to curb this growing epidemic.

CSR Minute: Cone Communications Releases Global CR Study; The Conference Board to Host Symposium on Corporate Political Spending

Summary: 

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news. 

Press Release

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news. 

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