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New Media is Revolutionizing Cause

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Reusable bag? Check. Locally grown produce? Check. Check-in? Check.

Creative Fundraising in a Challenging Economy

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Tough times call for fresh tactics. The recent recession is still hitting foundations and nonprofits straight in the wallet. In fact, 87 percent of organizations surveyed say the economy continues to impact their daily operations. With so much at stake, nonprofits are coming out of the downturn with thicker skin and bold new approaches to fundraising.

2011 Cause Marketing Forum Recap

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Hundreds of cause marketers congregated in Chicago yesterday for the 9th annual Cause Marketing Forum annual conference (CMF). Representing companies, nonprofits and agencies, the 450 attendees hailed from more than 30 states and several countries. A few takeways from the event:

Join Cone for a Free Environmental Marketing Webinar on April 20.

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Join Cone for a FREE webinar on April 20, 2011 from 1:00-2:00 p.m. ET to discuss the findings of the 2011 Cone Green Gap Trend Tracker. The trend tracker examines consumers’ perception of green marketing messages, unearthing insights all companies need to know in light of revisions to the FTC Green Guides, due out later this year.

The webinar will cover: 

2011 Cone Green Gap Trend Tracker: Consumers Still Confused

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Three years after Cone conducted its 2008 Green Gap Survey, the latest look at Americans’ perceptions of environmental marketing claims proves not much has changed. Sadly, consumers are still confused and overwhelmed, according to the 2011 Cone Green Gap Trend Tracker.

Recruit, then Activate: Building an Engaged Facebook Following on World Water Day

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Today is World Water Day, an international day of awareness and action in support of our planet’s growing water needs. World Water Day reaches people around the world, from the one in seven people worldwide who lack access to clean water to the companies, NGOs and governments that support this important cause.

A Long-Term View for Relief in Japan

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Japan is facing the aftermath of one of the most devastating natural disasters in recent history – a 9.0-magnitude earthquake followed by tsunami, which caused a nuclear crisis.

Out with Transparency: In with Transparent Brands

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Last week the Sustainable Apparel Coalition – comprised of big brands such as Patagonia, Timberland and H&M – announced efforts to build a database of the environmental impacts along the apparel production supply chain. Eventually, the database will help ensure every garment sold has a consumer-facing sustainability score, clearly communicating impacts to the purchaser in a form they understand.

Technology Supporting Product Transparency

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For consumers who are increasingly concerned about how the products they buy are sourced and made – there’s a (m)app for that. Sourcemap, developed by a team from the MIT Media Lab, is an open-source, volunteer-driven website that maps the supply chains of consumer goods. Individuals will soon be able to determine the carbon footprint of all the goods they consume, from orange juice to Xbox 360s.

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