Cone launched its new agency speaker series last week with a presentation by filmmaker and activist Socheata Poeuv whose award-winning documentary, “New Year Baby,” resonated deeply with many of our staff. New Year Baby, a film about the Khmer Rouge genocide in Cambodia, begins with a stunning revelation about Poeuv’s family, survivors of the genocide, and takes us through a highly personal and poignant story as she visits Cambodia to learn more about her parents’ past.
The heated discussion around the Taco Bell lawsuit for using only 36 percent beef in its tacos has been wrongly framed. Although many view it as a crisis communication challenge, it is in fact a symptom of the company’s misaligned corporate responsibility priorities.
Pepsi Refresh made a huge splash with its launch in 2010 and, more than a year later, it’s still getting a lot of attention. With all the fanfare, it’s hardly surprising it has caused a bit of a stir in the cause marketing world as companies consider whether a voting campaign could also be their best bet for consumer engagement. Before you dive in, consider some challenges unfocused voting campaigns face:
The year started off with a bang with accountability questions related to Wyclef Jean's Yele Haiti Foundation. From April on, people berated BP and cringed as the CEO told us one thing about the environmental and economic damage caused by the Deepwater Horizon oil spill, while images flooding the media showed quite another story.
Salvation Army Red Kettle and Toys for Tots Leading Programs Consumers Will Support
(3BLMedia/theCSRfeed) BOSTON, MA - November 17, 2010 - ‘Tis the season for giving back, and companies should be prepared to lead the charge. Nearly nine-in-10 consumers (89%) want companies to support causes this holiday season, and 78 percent want to be personally engaged in these efforts.