Cone

Insights from a Master Storyteller

Blog

Cone launched its new agency speaker series last week with a presentation by filmmaker and activist Socheata Poeuv whose award-winning documentary, “New Year Baby,” resonated deeply with many of our staff.  New Year Baby, a film about the Khmer Rouge genocide in Cambodia, begins with a stunning revelation about Poeuv’s family, survivors of the genocide, and takes us through a highly personal and poignant story as she visits Cambodia to learn more about her parents’ past. 

Laws that Encourage the Triple Bottom Line

Summary: 

CA proposes bill that would establish a new model of business called a “flexible purpose corporation,” allowing companies to give equal weight to all elements of the triple bottom line.

Blog

CA proposes bill that would establish a new model of business called a “flexible purpose corporation,” allowing companies to give equal weight to all elements of the triple bottom line.

Not Just a Crisis Issue – Transparency as a CR Opportunity

Blog

The heated discussion around the Taco Bell lawsuit for using only 36 percent beef in its tacos has been wrongly framed. Although many view it as a crisis communication challenge, it is in fact a symptom of the company’s misaligned corporate responsibility priorities.

Why to Think Twice About Cause Voting Campaigns

Challenges to consider before diving in
Blog

Pepsi Refresh made a huge splash with its launch in 2010 and, more than a year later, it’s still getting a lot of attention. With all the fanfare, it’s hardly surprising it has caused a bit of a stir in the cause marketing world as companies consider whether a voting campaign could also be their best bet for consumer engagement. Before you dive in, consider some challenges unfocused voting campaigns face:

Cone Releases its 2010 Corporate Responsibility Report

Press Release

(3BLMedia/theCSRfeed) BOSTON, MA - February 2, 2010 - Cone announces the release of its 2010 Corporate Responsibility Report. The report provides information on Cone’s corporate responsibility (CR) initiatives and describes measures taken to address the agency’s social, environmental and economic impacts.

Interactive Tools to Communicate Complex Issues

Summary: 

Organizations are creating interactive online tools to better connect individuals to global issues, making them more relevant than ever before.

Blog

Organizations are creating interactive online tools to better connect individuals to global issues, making them more relevant than ever before.

Keeping Your Cause Top-of-Mind in 2011

Summary: 

The 2010 holiday fundraising push has come to an end, but that doesn’t mean communication of your philanthropy or cause program should fade with the timely tax incentive.

Blog

The 2010 holiday fundraising push has come to an end, but that doesn’t mean communication of your philanthropy or cause program should fade with the timely tax incentive.

The Year in CSR: The Four Trends of 2010

Blog

The year started off with a bang with accountability questions related to Wyclef Jean's Yele Haiti Foundation. From April on, people berated BP and cringed as the CEO told us one thing about the environmental and economic damage caused by the Deepwater Horizon oil spill, while images flooding the media showed quite another story.

Ten Words for a Year in Cause Marketing

Summary: 

It was a banner year for cause marketing as companies, nonprofits, academics, media, celebrities, government and consumers all turned up the dial on cause.

Blog

It was a banner year for cause marketing as companies, nonprofits, academics, media, celebrities, government and consumers all turned up the dial on cause.

Consumers Prepared to Give Big This Holiday Season with Companies' Help

Salvation Army Red Kettle and Toys for Tots Leading Programs Consumers Will Support
Press Release

(3BLMedia/theCSRfeed) BOSTON, MA - November 17, 2010 - ‘Tis the season for giving back, and companies should be prepared to lead the charge. Nearly nine-in-10 consumers (89%) want companies to support causes this holiday season, and 78 percent want to be personally engaged in these efforts.

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