Cone Communications

Thinking Outside the Can: How PepsiCo Is Helping Entrepreneurs While Spurring Innovation

Blog

From JetBlue’s “BlueBud” initiative to help small food companies to Patagonia’s funding of entrepreneurial ideas with its “$20 Million & Change” program, investing in small businesses and startups has been a trending initiative for many big businesses in recent years. Now one of the largest global brands is joining the fray, creating a win-win scenario for all parties involved.

INFOGRAPHIC: Americans Are Concerned About Climate Change, but Question Personal Impact

Insights from the 2018 Cone/Porter Novelli Climate Change Snapshot
Multimedia with summary

Although the United States is currently the only country that is not committed to the Paris Climate Accord, U.S. citizens are not turning their attention away from the effects of climate change. In fact, the majority of Americans believe climate change is a problem, but feel powerless to personally address it. Instead, individuals look to companies to take the lead on climate change solutions and commitments, especially in the absence of government progress, according to the 2018 Cone/Porter Novelli Climate Change Snapshot.

Americans Are Concerned About Climate Change but Question Their Personal Impact, According to Cone/Porter Novelli Research

Americans are looking to companies to take a lead in addressing climate change
Press Release

BOSTON, September 12, 2018 /3BL Media/ – The majority of Americans (62%) say they believe climate change is a problem, according to the 2018 Cone/Porter Novelli Climate Change Snapshot. The research finds that although many Americans feel unempowered to address climate change, they are hopeful companies will take the lead.

Counter Culture Coffee Brings Its Transparency Report to Life With Limited-release Coffee

Blog

With text-heavy and data filled pages, it’s no surprise that only 17 percent of consumers actually read companies’ CSR reports. However, many companies are finding innovative ways to make their reports stand out.

WWF Exposes Ivory Trade Loopholes Using Fictitious Online Store

Blog

From limited edition logo swaps to Tinder profiles made for endangered monkeys, many organizations have interjected their wildlife conservation messages into the everyday lives of consumers in an effort to bring the topic to the forefront.

GRI Creates Practical Guidelines to Accelerate SDG Progress

Blog

Companies from all industries have turned their attention to addressing the 17 Sustainable Development Goals (SDGs), tackling a range of issues including climate change, economic inequality, sustainable consumption, peace and justice, among other priorities.

To Be Successful, New Study Says Business Should Lead With This

By Michelle Martin
Article

Eighty-five percent of Americans say they would likely support a purpose-driven company in their community, while more than two-thirds (68%) say they would want to work for that company.

Amazon Asks Developers to Create Alexa Skills that Inspire Behavior Changes

Blog

Smart speakers have become one of the hottest products in consumer technology with experts predicting that 56.3 million will be sold worldwide this year. Recently, Amazon, one of the largest smart speaker manufacturers, introduced Alexa Donations with Amazon Pay, which allows users to donate directly to charities through an Alexa skill, or voice activated capability.

Starbucks and McDonald’s Unite to Push Industry Toward More Sustainable Packaging

Blog

Last week, coffee drinkers learned about Starbucks’ latest sustainability initiative – a plan to phase out single-use straws by 2020. But Starbucks isn’t the only fast-food icon exploring ways to lessen its environmental impact. Together, McDonald’s and Starbucks distribute a combined 4 percent of the world’s 600 billion single-use cups annually.

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