Cone Communications

WEBINAR: Red Nose Day and the Power of Partnerships: Changing Millions of Kids’ Lives, One Nose at a Time

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Red Nose Day, the national fundraising campaign to end child poverty, has raised nearly $150 million since 2015 – impacting more than 16 million children in the U.S. and around the world. In the run up to this year’s Red Nose Day on May 23, ONE HUNDRED, a multi-disciplinary agency that connects the nonprofit sector with leading experts in brand reputation, communications, marketing, and fundraising, will share best practices and key insights based on Red Nose Day’s approach to partnerships to achieve accelerated growth and scale, furthering its mission to end child poverty.

Allbirds Partners with The Audubon Society for Endangered Bird Shoe Line

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As issues like climate change, deforestation and water scarcity heat up, so too doe the plight of animals. In fact, there are more than 27,000 species threatened with extinction, according to the IUCN Red List, that is more than 27 percent of all assessed species.

Everlane Partners With The New York Times to Push the Truth of Climate Change

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Although more than seven-in-10 (73%) Americans think global warming is happening and nearly the same amount (72%) say global warming is important to them personally, according to new research from Yale, the concept of climate change is still called into question on a nearly daily basis.

Tesco Tests Plastic-Free in Produce Aisle

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Plastic use continues to plague our planet,  with 40 percent only being used once before ending up in our landfills, waterways and oceans. The use of plastic in products and packaging has become a critical concern for companies, consumers and other stakeholders alike.

World Water Day: Companies Helping Billions Access This Basic Human Right

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Friday marked World Water Day, an annual international observance created by the UN to advocate for and grow awareness of sustainable management of freshwater resources as a worldwide issue. Despite the world’s technological advances, billions of people still do not have access to clean and safe water.

World Water Day: Companies Helping Billions Access This Basic Human Right

Blog

Friday marked World Water Day, an annual international observance created by the UN to advocate for and grow awareness of sustainable management of freshwater resources as a worldwide issue. Despite the world’s technological advances, billions of people still do not have access to clean and safe water.

The Next Wave of Employee Engagement: Takeaways from the Benevity Goodness Matters Conference

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Last week, the Cone team headed to the Benevity Goodness Matters conference in Palm Springs, California for more than two days of conversation around imagining what’s next in the world of employee engagement. The conference featured trends, insights and client stories, all focused on how organizations can better rally employees around company focus areas, as well as their personal passions. Here are our four big takeaways from the event:

Activating Successfully Around Black History Month

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Over the years, brands have leveraged Black History Month to create campaigns and activations that celebrate and honor the culture, history and successes of black people. In an era when consumers care about meaningful and Purpose-driven messaging, how do companies commemorate Black History Month without seeming inauthentic? The task should be approached delicately and respectfully, as consumers often critically evaluate the authenticity of Black History Month activations.

Ikea Jumps on Circular Bandwagon With Leasing Strategy

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2019 may be the year the concept of circular economy goes mainstream. And there’s good reason circular is catching on, even beyond the clear environmental benefits.

From Davos: Terracycle Accelerates Circular Economy With Reusable Packaging

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This past fall, the United Nations’ Intergovernmental Panel on Climate Change (IPCC) released a report on how the world could limit global warming to below 1.5 degrees Celsius above pre-industrial levels – but only after undergoing “staggering transformation.” For companies, this means boldly eschewing “business as usual.” At the World Economic Forum in Davos last week, one company has announced a transformational innovation and has enlisted the help of some of the world’s largest companies

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