Cone Communications

UNICEF Stops Traffic to Campaign for Children in Conflict Zones

Blog

Stunts have long been in marketers’ playbooks as a way to grab consumers’ attention and highlight a specific product or service.  Recently however, we’ve seen an influx of cause-related stunts– from 2 Chainz’s pink Trap House to KIND’s giant pile of sugar in downtown New York City.

Announcing the 2017 Cone Gen Z CSR Study: How to Speak Z

Blog

Gen Z has gotten a bad rap. Yes – their faces may be glued to their smartphones, but don’t mistake that for a disinterest in what’s happening in the world around them. This generation is a force to be reckoned with – using their digital devices to spread social and environmental messages far and wide. But they’re not going it alone – they expect companies to be their partners in change. Companies: it’s time to enlist Gen Z to share your CSR message.

Gen Z Sees Social Media Activity As More Effective Than Community Involvement According to New Research by Cone Communications

Summary: 

More than half (58%) feel that supporting social or environmental issues online is more effective at making a difference than doing something out in their communities

Press Release

More than half (58%) feel that supporting social or environmental issues online is more effective at making a difference than doing something out in their communities

Hurricane Harvey: Unique Ways Companies Are Stepping Up

Blog

Hurricane Harvey made landfall a week ago but the damage it leaves behind will not dissipate so quickly. The storm is a one-in-1,000 year rain event, dumping 24.5 trillion gallons of rain and displacing countless individuals in its wake. As relief workers begin to grapple with the scale of the disaster, the cry for help is urgent and widespread.

Corporate Activism Addresses Climate Change, Immigration Reform, LGBTQ Rights

Summary: 

COMMIT!Forum will convene hundreds of corporate social responsibility leaders and CEOs from CR Magazine’s annual 100 Best Corporate Citizens ranking.  The event includes a pre-conference workshop on integrated CSR and sustainability reporting from BrownFlynn.  Emcees for COMMIT!Forum include Aman Singh, editor in chief of Futerra, and Icema Gibbs, head of CSR at Jetblue Airways.

 
By Dave Armon
Blog

COMMIT!Forum will convene hundreds of corporate social responsibility leaders and CEOs from CR Magazine’s annual 100 Best Corporate Citizens ranking.  The event includes a pre-conference workshop on integrated CSR and sustainability reporting from BrownFlynn.  Emcees for COMMIT!Forum include Aman Singh, editor in chief of Futerra, and Icema Gibbs, head of CSR at Jetblue Airways.

 

Companies Raise Awareness and Attendance for National Parks

Blog

As summer heats up, many Americans take this time to enjoy the glories of nature by visiting our nation’s vast National Parks system. Yet, those same national treasures are in peril due to proposed National Parks Service budget cuts. As discussions on the topic heat up, many companies are showing their support for the outdoors through campaigns raising money, awareness and attendance at America’s National Parks.

Home Safe Home: 7 Companies Standing #WithRefugees

Blog

In recent years, the refugee crisis has expanded to unprecedented levels, with nearly 1 in 100 people worldwide displaced from their homes. Amidst a widespread perception of federal inaction, companies and NGOs have seen an increasing demand from consumers to step up and do their part to make a difference. In fact, more than two-thirds of consumers cited immigration as a top priority for companies to take the lead on.

Support to Human Rights and Refugee Causes via Corporations Increases Almost 40 Fold Following Travel Ban

Donations Remain Nearly 6 Times Above Yearly Average Ahead of World Refugee Day
Press Release

CALGARY, AB, June 19, 2017 /3BL Media/ - This World Refugee Day, Benevity, the market leader in workplace giving, volunteering and community investment software,

Corona Takes Back the Beach

Blog

An estimated 8 million metric tons of plastic waste enter the oceans each year, making ocean trash a serious environmental threat to the ecosystem and the many islands that depend on pristine beaches to boost tourism.

WEBINAR: 2017 Cone Communications CSR Study: The Need-to-Know Data & Insights

Article

2017 will be remembered as the year that corporate social responsibility (CSR) was redefined. Although CSR will always be grounded in business operations, the stakes have gotten a lot higher. Companies must now share not only what they stand for, but what they stand up for.  

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