Cone Communications

WeTransfer, Headspace Create License to Operate Through Erasing Medical Debt

Blog

As tech companies continue to become a fixture in many U.S. cities, the juxtaposition between the fast-paced growth, high-rises and even higher salaries can be difficult to fathom next to the growing homelessness problem many of these same cities face. A recent L.A. Times article shared how homelessness in Los Angeles is on the rise – up 16 percent over last year in the city. Now, two companies are looking to assuage the issue in the communities they operate in.

Google Rethinks Product Design for Sustainability-First Approach

Blog

In a world where some sustainability challenges seem almost too large or too complex to solve, tackling issues can seem like a herculean task. And yet, the concept of scale is a mighty one – and the decisions of one large company can help change the course on a grand scale. Take Walmart’s commitment to only sell concentrated liquid laundry detergent.

Secret Supports USWNT Appeal for Equal Pay

Blog

This month, the U.S. Women’s National Soccer Team (USWNT) made world history in becoming the first team to win four Women’s World Cup titles. Yet, even as the team battled for the Cup on the field, they also fought for equal pay off the field – and the win only raised awareness and increased conversation around the pay disparity between female and male players. Now, a major brand is stepping in to support, lending its marketing platform and dollars to the cause.

Northwestern Mutual’s Ultimate Campout Unites Families Fighting Childhood Cancer

Blog

When a child receives a cancer diagnosis, their life as they know it – as well as their entire family’s – is put on hold, while treatment takes over as the family’s #1 priority. These children and families affected by childhood cancer are jolted into, and forced to adapt to, a new reality in which they often find themselves lacking the emotional support, and a genuine understanding of what they’re going through, that they need.

Summer Reading Gets Easier with JetBlue’s Soar with Reading

Blog

With summer in full swing, many kids are enjoying the outdoors, time with family and, freedom from the classroom. But, with school on pause, young children can experience what is called the “summer slide” – a decline in reading ability and other academic skills during the summer months.

Corona Accepting Plastic as Payment for Beer

Blog

There’s no question plastic has become the sustainability issue of the year. And for good reason, especially as environmental advocates such as Dame Ellen MacArthur warn there will be more plastic than fish in our world’s oceans by 2050.

Purpose Messages Evoke Greater Attention, Arousal and Emotion, According to First-of-its-Kind Biometrics Research by Porter Novelli/Cone

79% of Americans feel a deeper personal connection to companies with values similar to their own
Press Release

NEW YORK, May 29, 2019 /3BL Media/ – Americans are more likely to have a positive image of (89%), trust in (86%) and be loyal (83%) to brands that lead with Purpose, according to the 2019 Porter Novelli/Cone Purpose Biometrics Study. This first-of-its-kind biometrics study, examines not only what consumers say they will do to support responsible brands, but also how they feel and physically react when exposed to Purpose-driven messaging.

WEBINAR: Red Nose Day and the Power of Partnerships: Changing Millions of Kids’ Lives, One Nose at a Time

Article

Red Nose Day, the national fundraising campaign to end child poverty, has raised nearly $150 million since 2015 – impacting more than 16 million children in the U.S. and around the world. In the run up to this year’s Red Nose Day on May 23, ONE HUNDRED, a multi-disciplinary agency that connects the nonprofit sector with leading experts in brand reputation, communications, marketing, and fundraising, will share best practices and key insights based on Red Nose Day’s approach to partnerships to achieve accelerated growth and scale, furthering its mission to end child poverty.

Allbirds Partners with The Audubon Society for Endangered Bird Shoe Line

Blog

As issues like climate change, deforestation and water scarcity heat up, so too doe the plight of animals. In fact, there are more than 27,000 species threatened with extinction, according to the IUCN Red List, that is more than 27 percent of all assessed species.

Everlane Partners With The New York Times to Push the Truth of Climate Change

Blog

Although more than seven-in-10 (73%) Americans think global warming is happening and nearly the same amount (72%) say global warming is important to them personally, according to new research from Yale, the concept of climate change is still called into question on a nearly daily basis.

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