Cone Communications

Purpose Is a Key Driver of Overall Reputation, According to New Research by Porter Novelli and Cone

Amazon, UPS top list of Purpose-driven companies
Press Release

NEW YORK, November 14, 2018 /3BL Media/ – Purpose is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose. The study, examining consumer perceptions of the top 200 companies in the U.S., also finds Purpose and Reputation are intrinsically linked.

CSR Expert Alison DaSilva Joins Plenary Panel at 3BL Forum

DaSilva will share insights into how brands can use purpose as a lens for engaging on issues in the marketplace
Press Release

BOSTON, October 18, 2018 /3BL Media/ – Alison DaSilva, executive vice president, CSR and Purpose, Cone, a Porter Novelli company, will join corporate social responsibility (CSR) experts as a speaker at 3BL Forum on October 23-25.

Breaking Through The PDF: 4 Trends in CR Reporting

Blog

Today, reporting on corporate responsibility continues to rise, with 85 percent of companies in the S&P 500 Index publishing reports. To stand out from the sea of reports, leading companies are innovating new ways to communicate progress and increase transparency. As reporting season comes to a close in 2018, here are four ways leaders are standing out:

Virgin Atlantic Goes Circular With Innovative Airplane Fuel

Blog

In a 2016 report, UPS* and GreenBiz found awareness of circular economy was not only on the rise, but a majority of companies (86%) believed circular economy principles would be important to their organization in the next two years.

WEBINAR: When Staying Silent Isn’t an Option: If, When and How to Take a STANCE on Divisive Issues

Blog

Nike’s bold move to make Colin Kaepernick the face of “Just Do It.” Levi’s announcement that “Americans shouldn’t have to live in fear of gun violence.” Dick’s Sporting Goods CEO stating its new gun control policy “isn't going to make everyone happy.” Over the last year, we have seen many companies take risks around divisive issues - with varying degrees of success or failure. Today, most companies are struggling with if and how to use their voice, scale and reach to engage on issues.

Porter Novelli Launches PN STANCE to Help Companies Determine If and How to Engage on Divisive Societal Issues

Product offering includes proprietary, real-time diagnostic tool
Press Release

NEW YORK, October 8, 2018, /3BL Media/ – Today, global public relations leader Porter Novelli (PN) launched PN STANCE, a first-of-its-kind product to help companies know if and how to respond to increasing stakeholder pressure to stand up for the various societal issues taking center stage in real-time.

National Voter Registration Day: Companies Encourage the Vote

Blog

As we edge closer to the U.S. midterm elections, many are turning their thoughts to how to encourage more Americans to exercise their right to vote. This past Tuesday marked the seventh annual National Voter Registration Day to raise awareness for the upcoming vote and encourage Americans to register before local deadlines.

Cone’s Work Selected Among Top 20 Campaigns of the Past 20 Years by PRWeek

Agency honored for ‘Go Red For Women’ with the American Heart Association and ‘Feeding Children Better’ with ConAgra
Press Release

October 1, 2018 /3BL Media/ - Cone, a Porter Novelli company, was honored with inclusion in the Top 20 Campaigns of the Past 20 Years by PRWeek as part of its 20th Anniversary Issue. The issue, hitting newsstands on October 2, highlights PRWeek’s 20 years of production, as well as the campaigns that have made an impact in the world of public relations over the past two decades.

Companies Step up Support in Wake of Hurricane Florence

Blog

Warnings of Hurricane Florence’s strength were widespread last week as companies boarded buildings and individuals evacuated to safer ground. Although the storm was reduced to a Category One by the time it made landfall, Florence left a path of destruction in its wake in the form of catastrophic rain, storm surges and flooding that is still impeding return to some communities a week later. As reports of devastation came in, companies jumped to action. Here’s a roundup of companies that took a distinctive approach to relief:

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