From JetBlue’s “BlueBud” initiative to help small food companies to Patagonia’s funding of entrepreneurial ideas with its “$20 Million & Change” program, investing in small businesses and startups has been a trending initiative for many big businesses in recent years. Now one of the largest global brands is joining the fray, creating a win-win scenario for all parties involved.
Insights from the 2018 Cone/Porter Novelli Climate Change Snapshot
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Although the United States is currently the only country that is not committed to the Paris Climate Accord, U.S. citizens are not turning their attention away from the effects of climate change. In fact, the majority of Americans believe climate change is a problem, but feel powerless to personally address it. Instead, individuals look to companies to take the lead on climate change solutions and commitments, especially in the absence of government progress, according to the 2018 Cone/Porter Novelli Climate Change Snapshot.
Americans are looking to companies to take a lead in addressing climate change
BOSTON,September 12, 2018 /3BL Media/ – The majority of Americans (62%) say they believe climate change is a problem, according to the 2018 Cone/Porter Novelli Climate Change Snapshot. The research finds that although many Americans feel unempowered to address climate change, they are hopeful companies will take the lead.
With text-heavy and data filled pages, it’s no surprise that only 17 percent of consumers actually read companies’ CSR reports. However, many companies are finding innovative ways to make their reports stand out.
From limited edition logo swaps to Tinder profiles made for endangered monkeys, many organizations have interjected their wildlife conservation messages into the everyday lives of consumers in an effort to bring the topic to the forefront.
Companies from all industries have turned their attention to addressing the 17 Sustainable Development Goals (SDGs), tackling a range of issues including climate change, economic inequality, sustainable consumption, peace and justice, among other priorities.
Smart speakers have become one of the hottest products in consumer technology with experts predicting that 56.3 million will be sold worldwide this year. Recently, Amazon, one of the largest smart speaker manufacturers, introduced Alexa Donations with Amazon Pay, which allows users to donate directly to charities through an Alexa skill, or voice activated capability.
Last week, coffee drinkers learned about Starbucks’ latest sustainability initiative – a plan to phase out single-use straws by 2020. But Starbucks isn’t the only fast-food icon exploring ways to lessen its environmental impact. Together, McDonald’s and Starbucks distribute a combined 4 percent of the world’s 600 billion single-use cups annually.