This past fall, the United Nations’ Intergovernmental Panel on Climate Change (IPCC) released a report on how the world could limit global warming to below 1.5 degrees Celsius above pre-industrial levels – but only after undergoing “staggering transformation.” For companies, this means boldly eschewing “business as usual.” At the World Economic Forum in Davos last week, one company has announced a transformational innovation and has enlisted the help of some of the world’s largest companies
As the year draws to a close, Cone evaluated 365 days’ worth of Purpose-driven campaigns to bring you the top 10 trends of 2018. Join us as we count down through what trended in 2018, the implications for businesses and what’s on the horizon for 2019.
This complimentary webinar will be held on January 10, 2019 at 1:00 p.m. EST. To join, register here.
In the business world, blockchain is certainly the latest business craze. In fact, a recent study by PwC found 84 percent of surveyed executives said they have at least some involvement with blockchain technology. And although most sustainability practitioners see the possibilities of blockchain specifically around supply chain and transparency, the opportunity goes far beyond this. Now, one company is harnessing blockchain to solve a growing social issue.
Every year around 18 billion pounds of plastic flows into the ocean, dramatically impacting the health of marine animals and the environment. Forty percent of these plastics are considered ‘single-use plastics,’ (SUPs) with one the most infamous SUPs being six-pack rings.
Reputation, quite simply, is everything. It is painstakingly built and carefully protected, yet, can implode in a moment and take years to reconstruct. In short, every reputational point matters. Yet there is one thing that can catapult a company into the hearts and minds of consumers over competitors: Introducing the Purpose Premium.
DaSilva will share insights into how brands can use purpose as a lens for engaging on issues in the marketplace
BOSTON, October 18, 2018 /3BL Media/ – Alison DaSilva, executive vice president, CSR and Purpose, Cone, a Porter Novelli company, will join corporate social responsibility (CSR) experts as a speaker at 3BL Forum on October 23-25.