Cone Communications

North Face Shares Climate Beneficial Supply Chain Innovation at the Product Level

Blog

During 2017 there has been increased focus on the Sustainable Development Goals and how companies can lead the charge. Many companies are working to improve their supply chains, but rarely share the progress with consumers at the product level. Recently, one company was able to create a supply chain innovation and design a product that shares the initiative with consumers in an easy, accessible way.

Save the Food Takes Guess Work (And Waste) out of Thanksgiving Planning

Blog

Each year consumers spend $218 billion on food that ends up going to waste. And, about $277 million of that waste will happen during Thanksgiving — when Americans begin to plan, purchase and prepare lavish meals which usually result in leftovers that ultimately end up in the trash.

Vodafone Asks Customers to Become Cancer Researchers

Blog

As consumers spend more time on their phones, many organizations have begun brainstorming ways to engage them to do good on these compact, yet powerful machines.

Cone Communications and Timberland Recognized as Holmes Report Global SABRE Awards Winner

Press Release

BOSTON, October 26, 2017 /3BL Media/ - Cone Communications, a public relations and marketing agency, and its client Timberland, were recognized as a winner at this year’s Holmes Report Global SABRE Awards. The Global SABRE Awards recognize the 40 best public relations programs of the past year, from around the globe, selected from the winners of the Holmes Report SABRE regional competitions.

Viacom Shares Global, Cross-Brand Message for National Coming Out Day

Blog

What started with a march in 1987 has continued to grow in momentum as individuals ban together to celebrate coming out as lesbian, gay, bisexual, transgender and queer (LGBTQ) – or as an ally. National Coming Out Day (Oct.

CSR Expert Alison DaSilva Shines a Light on Gen Z at Share.Like.Buy Conference

DaSilva will join the stage with Khobi Brooklyn of Converse to share insights on connecting with Gen Z through causes
Press Release

BOSTON, October 16, 2017 /3BL Media/ – Alison DaSilva, executive vice president at Cone Communications will join marketing experts as a speaker at the Share.Like.Buy conference on October 18-19. The two-day event will explore the latest marketing trends for Millennials and Gen Z in a unique setting at the National Geographic headquarters in Washington, D.C.

Four “A-Ha” Moments From COMMIT!Forum

Blog

This week, Cone headed to the MGM National Harbor in Maryland to participate in this year's COMMIT!Forum – a two day conference focused on  the role of the corporate responsibility practitioner as companies aim to make their voices heard. The theme of the conference was "Brands Taking Stands" – certainly apropos given today's business and political environment. As the conference wraps, we're leaving with a renewed energy and commitment to the field but also a few important takeaways.

L.L.Bean Puts Modern Twist on Newspaper Ad

Blog

At a time when most marketers are turning to digital in increasing numbers, creating fun and interactive ads to engage consumers and drive sales, one company chose to go back to basics. Recently, one outdoor brand took to an age-old marketing channel with a disruptive approach – garnering attention while driving behavior change.

CSR Expert Whitney Dailey Joins Plenary Panel at COMMIT!Forum

Dailey will share insights on how brands can stand up for issues in today’s divisive society
Press Release

BOSTON, September 28, 2017 /3BL Media/ - Whitney Dailey, Director of Marketing/Research & Insights at Cone Communications will join corporate social responsibility (CSR) experts as a speaker at COMMIT!Forum on October 11-12. The two-day event will explore the role of the corporate social responsibility practitioner as companies make their voices heard.

Cone Communications Executives Speak at PRSA International Conference

Experts in content marketing, analytics and corporate social responsibility (CSR) hit the stage at the international event
Press Release

BOSTON, September 28, 2017 /3BL Media/ - Cone Communications executives will be joining public relations industry experts as speakers at this year’s PRSA International Conference taking place October 8-10. Cone will help facilitate conversations on the topics of corporate social responsibility (CSR), the role of data in measurement and analytics as well as career planning at the three-day conference in Boston.

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