Cone Communications

Ikea Jumps on Circular Bandwagon With Leasing Strategy

Blog

2019 may be the year the concept of circular economy goes mainstream. And there’s good reason circular is catching on, even beyond the clear environmental benefits.

From Davos: Terracycle Accelerates Circular Economy With Reusable Packaging

Blog

This past fall, the United Nations’ Intergovernmental Panel on Climate Change (IPCC) released a report on how the world could limit global warming to below 1.5 degrees Celsius above pre-industrial levels – but only after undergoing “staggering transformation.” For companies, this means boldly eschewing “business as usual.” At the World Economic Forum in Davos last week, one company has announced a transformational innovation and has enlisted the help of some of the world’s largest companies

WEBINAR: A Year in Purpose: The Top 10 Trends of 2018

Article

As the year draws to a close, Cone evaluated 365 days’ worth of Purpose-driven campaigns to bring you the top 10 trends of 2018. Join us as we count down through what trended in 2018, the implications for businesses and what’s on the horizon for 2019.

This complimentary webinar will be held on January 10, 2019 at 1:00 p.m. EST. To join, register here.

Booz Allen Shows the Possibilities of Blockchain to Solve Opioid Epidemic

Blog

In the business world, blockchain is certainly the latest business craze. In fact, a recent study by PwC found 84 percent of surveyed executives said they have at least some involvement with blockchain technology. And although most sustainability practitioners see the possibilities of blockchain specifically around supply chain and transparency, the opportunity goes far beyond this. Now, one company is harnessing blockchain to solve a growing social issue.

Corona Becomes First Global Beer Brand to Use Plastic-Free Six Pack Rings

Blog

Every year around 18 billion pounds of plastic flows into the ocean, dramatically impacting the health of marine animals and the environment. Forty percent of these plastics are considered ‘single-use plastics,’ (SUPs) with one the most infamous SUPs being six-pack rings.

WEBINAR: 2018 Porter Novelli/Cone Purpose Premium Index: The Need-to-Know Data & Insights

Article

Reputation, quite simply, is everything. It is painstakingly built and carefully protected, yet, can implode in a moment and take years to reconstruct. In short, every reputational point matters. Yet there is one thing that can catapult a company into the hearts and minds of consumers over competitors: Introducing the Purpose Premium.

Purpose Is a Key Driver of Overall Reputation, According to New Research by Porter Novelli and Cone

Amazon, UPS top list of Purpose-driven companies
Press Release

NEW YORK, November 14, 2018 /3BL Media/ – Purpose is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose. The study, examining consumer perceptions of the top 200 companies in the U.S., also finds Purpose and Reputation are intrinsically linked.

CSR Expert Alison DaSilva Joins Plenary Panel at 3BL Forum

DaSilva will share insights into how brands can use purpose as a lens for engaging on issues in the marketplace
Press Release

BOSTON, October 18, 2018 /3BL Media/ – Alison DaSilva, executive vice president, CSR and Purpose, Cone, a Porter Novelli company, will join corporate social responsibility (CSR) experts as a speaker at 3BL Forum on October 23-25.

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