This weekend the world celebrates Earth Day – a time to reflect on environmental impact and take action to create sustainable change. Established in 1970, Earth Day is now celebrated by more than one billion people worldwide – including participation from countless companies. Here’s how organizations are choosing to keep the holiday fresh and top of mind through engaging consumer activations:
Last week, nonprofits and companies alike convened in New York City for the 4th Annual Cause Marketing Summit (CMS) – dedicated to unpacking Purpose-driven marketing, partnerships and the most engaging cause marketing campaigns of the past year. The one-day event featured the latest key insights from cause marketing experts on issues such as civil liberties, mental illness and STEM, as well as how the field continues to innovate to engage stakeholders around these critical issues.
Starbucks has been under a harsh spotlight over the past week as attention focuses on a Philadelphia store manager's decision to call police to remove two black men, resulting in them being handcuffed and led from the store. They had been sitting quietly for no more than a minute or two, waiting to start a meeting. One of the men asked to use the restroom. The manager indicated that a purchase was required to do that or to sit in the store.
Influencer marketing has become a hot trend in social media. And with more than 800 million active users on Instagram, influencers can truly amplify a message and deliver real results for brands, especially amongst social media savvy Gen Z and Millennial audiences. Leveraging the popular platform, the World Wildlife Fund (WWF) launched a simple, eye-opening campaign to showcase the effects of environmental destruction.
BOSTON, April 12, 2018 /3BL Media/ – Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, will join the International Crisis Management Conference (ICMC), as a sponsor of the two-day event in Boston April 24-25. The conference will cover the characteristics of a crisis, a framework to manage the life cycle of a crisis and provide training for preparedness professionals.
Last week marked the 2018 National Public Health Week (NPHW), hosted by the American Public Health Association (APHA). Under the theme Healthiest Nation 2030: Changing Our Future Together, organizations nationwide shone a spotlight on issues most impacting Americans right now and affecting the wellbeing of the nation – from mental health to preventable diseases, environmental health, violence and health equality.
BOSTON, April 11, 2018 /3BL Media/ - Whitney Dailey, Vice President of Marketing/Research & Insights at Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, will join Jeff Senne, Corporate Responsibility Strategy and Implementation Leader at PwC, for a fireside chat at the
February is Black History Month, and many companies celebrated the month by hosting events and highlighting African American employees and icons that have inspired us and shaped history. Yet, nearly two months after the close of Black History Month, Spotify has announced that "Black History Is Happening Now.” The streaming service is debuting a multi-approach effort aimed at challenging the limited timeframe celebrating the achievements of black creators and instead encouraging their creativity year-round.