Cone Communications

Purpose Takes Center Stage at Holmes In2 Innovation Summit


This week, agencies and major brands convened in New York City for the Holmes In2 Innovation Summit – exploring the innovation and disruption that continues to redefine influence and engagement. As the day continued, a common thread began to emerge. Although session themes varied from subculture marketing to the speed of change, all conversations inevitably turned to Purpose – and how brands are communicating their authentic roles in society in a rapidly evolving landscape of social issues and calls of injustice.

Advertisers Fumble in Super Bowl LII


Brandon Graham’s strip-sack late in Super Bowl LII wasn’t the only fumble during the game, as advertisers failed to take advantage of a massive audience to bring awareness to key issues and reinforce authentic advocacy. Instead, they played it safe, largely avoiding politics and purpose in favor of humor.

Super Bowl LII Catalyzes Zero-Waste Legacy


This weekend, the U.S. Bank Stadium in Minneapolis will attract over 66,000 people for the Super Bowl – not to mention the 100 million viewers who will be watching across the country.

Activating With Purpose: How Brands Too Can Make a Difference for Women


It’s no secret that women’s rights and female empowerment have taken center stage in today’s society. Just this past weekend hundreds of thousands of women and men, again took to the streets to make their voices heard across the US on human rights, gender equality and parity, immigration reform, healthcare, reproductive rights, racial and LGBT equality and countless other issues.

Philip Morris Is Giving up Cigarettes – And Asking Consumers to Do the Same


Although it may seem counterintuitive for a company to discourage consumers from buying its products, we have seen this strategy work in brands’ favors in the past – Patagonia’s “Don’t Buy This Jacket” campaign resulted in an overwhelming positive response from consumers who took extra time to learn about the brand’s mission before making a purchase.

[WEBINAR] A Year in CSR: The Top 10 Trends of 2017


Over the past year, we’ve seen companies take the lead to drive critical social and environmental change – with compelling campaigns standing up for social justice issues, companies tackling disaster relief in new and effective ways and organizations sparking conversations on sometimes uncomfortable topics. We’d like to invite you to ring in the New Year by reflecting on the corporate social responsibility (CSR) trends and initiatives that helped move the needle forward in 2017 – and how we can further make a difference in the year to come.

KIND Humanizes the Act of Kindness


During 2017, we have seen many brands stepping into divisive conversations sharing different perspectives, spreading inclusivity and attempting to offset unkindness.

A Year in CSR: The Top 10 Trends of 2017

By Alison DaSilva, Executive Vice President, Cone Communications

As we look back on the past 365 days, there’s no denying we live in tumultuous times. 2017 was rife with political and social divide, unrelenting extreme weather and disasters, unconscionable violence and global strife in many forms. To most, the outlook may be bleak.

Gen Z: The Next Conscious Group of Consumers

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Ninety-four percent of Gen Z believe companies should take actions to address critial issues that may not be relevant to everyday business operations, according to the 2017 Cone Gen Z CSR Study: How to Speak Z.


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