conscious consumers

Love Your Clothes Longer

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As a result of many factors, we are consuming more clothing than at any time in human history, over 100 billion garments annually. Compared to 15 years ago, consumers buy three times more garments every year and keep them half as long. The environmental impacts of this are major, but not beyond our control. Studies show that just by keeping our clothes an extra nine months, we can reduce our carbon, water and waste footprint between 20% and 30%.

Gen Z: The Next Conscious Group of Consumers

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Ninety-four percent of Gen Z believe companies should take actions to address critial issues that may not be relevant to everyday business operations, according to the 2017 Cone Gen Z CSR Study: How to Speak Z.

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