The problem of apparel waste has become, with over 10.5 million tons dumped in landfills in North America every year. There are many statistics quoted on the matter, but leave it to say that the vast majority of what we get rid of ends up in landfills, some say as high as 80%.
Building a sustainable wardrobe may seem daunting, but it’s easier than you think. Being a conscious consumer starts in your own closet. It requires thinking differently about what we have, what we buy and how we wear them. Being conscious about our buying choices means taking a moment to think about what clothing we buy and what we do with the clothes we already own.
Government policy, non-governmental organization (NGO) evaluations and advocacy, and university research each perform important roles in this transition. However, the primary focus and responsibility for circular economy implementation lies in the management and strategic alignment of value chains across individual business sectors as this will be the area of greater impact and market scale.
Campell-Árvai and Árvai found that the use of a nudge increased the probability that consumers would choose a sustainable food option.
Small, everyday changes in people’s behavior can have significant positive environmental impacts. Research conducted by Victoria Campbell-Árvai and Joe Árvai focused on the role of "nudges" in motivating consumers’ to choose products that would lead to positive environmental outcomes. The research evaluated outcomes when both appetizing and unappetizing sustainable meals were presented as food choices in a cafeteria setting.
If you have ever watched Seinfeld or any other comedy based on Jewish humor, you know that we Jews are not generally the most optimistic people. Remember the Nanny’s mother and her constant criticism of her daughter, or Don Rickles’ insulting humor? I recently saw a video parody of a Mad Men ad campaign, where the ad execs think the slogan “It gets better” would never work with a Jewish audience. Instead, they came up with a campaign slogan: “It could be worse!”