Consumer Survey

New Accenture Research Shows Support for Brands That Take Stands

by John Howell, Editorial Director & VP of Content, 3BL Media
Blog

Almost every company’s website has a section called “Our Values.” Many have a section titled “Our Mission,” sometimes related to the values commentary, and sometimes a standalone section. These statements usually spell out a business’s commitment to its employees and community, to its standards in its practices, and to its general reason for being,usually in fairly generic terms. Occasionally, there are specific references to causes with which the company is engaged, usually local or national charities or non-profit partner organizations.
 

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