Derrick Feldmann, Managing Director of Ad Council Edge and INFLUENCE|SG, has devoted his career to unpacking why and how young people choose to engage with social issues, as well as how the topics they care about influence companies’ CSR and marketing strategies.
Listen as he and host Danielle Holly discuss what’s in store for brand engagement in social issues in the context of COVID-19 and how to tell when a company is authentically supporting a cause versus what’s just “good marketing.”
Reflecting on Trends in Volunteering, Philanthropy, Corporate Activism and Disaster Resiliency
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In the season 1 finale of Pro Bono Perspectives, host and Common Impact CEO Danielle Holly looks back on more than a year of social impact conversations with insightful, inspiring change leaders across sectors and industries.
We recently hosted DICK’S Sporting Goods CEO Ed Stack at PayPal’s VP+ leadership team meeting in San Jose. I knew I also wanted Ed to join me for a #NeverStandStill episode so that his inspiring message could be shared more broadly.
Back in 2011, outdoor gear giant Patagonia shocked the country by taking out a full-page ad in the New York Times with the message “Don’t Buy This Jacket” emblazoned over its best-selling coat. The ad, which ran in advance of Black Friday, called on shoppers to “buy less and to reflect before you spend a dime on this jacket or anything else.”
by John Howell, Editorial Director & VP of Content, 3BL Media
What a difference a year makes.
Last October, 3BL Media presented its first “Brands Taking Stands” conference. Earlier in the year, we had acquired the company which had previously owned and operated the event as Commit!Forum. The renaming and reorientation of the 10-year-old conference spoke to our sense of a need for a deeper dive into the “commit” concept as it applied to corporate social responsibility in business.
WASHINGTON, D.C., October 25, 2018 /3BL Media/ – 3BL Media, the world’s leading communications partner for purpose-driven organizations, announced the winners of CR Magazine’s Responsible CEO of the Year, Humanitarian, and Lifetime Achievement Awards. The awards are given to corporate leaders who have demonstrated – personally and through their organizations – a bold commitment to social responsibility and sustainability.
Due to the accelerating "CEO Activism," or "Corporate Activism," trend, employees are demanding for companies to demonstrate what their values are and what they mean by integrity. How will this impact the future of sustainable business?