corporate philanthropy

Missing the Mark - Participation Rates in Workplace Giving & Employee Volunteering

The Current State of Employee Giving & Volunteering Programs
Summary: 

Post from the Benevity Just BeCause Blog

What is the current state of employee giving and volunteering programs, especially as it relates to the goals of employee involvement and engagement? In this post we take a pulse check on the current state of employee involvement in workplace giving programs and some of the underlying reasons. 

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Post from the Benevity Just BeCause Blog

What is the current state of employee giving and volunteering programs, especially as it relates to the goals of employee involvement and engagement? In this post we take a pulse check on the current state of employee involvement in workplace giving programs and some of the underlying reasons. 

Loyalty Programs and Social Responsibility: A Conundrum

Why Loyalty Programs Need More Choice and Authenticity to Do More Good
Summary: 

Loyalty programs are a powerful (and relatively untapped) way to galvanize consumer engagement around giving back.  Most loyalty programs today with “give back” options fall short of the mark for consumer relevance and impact.  They lack empowered choice, personal relevance and authenticity.  In this post, Benevity’s CEO explores how bringing more choice and transparency to the social elements of loyalty programs makes sense both for business and social impacts.  Read the full post on the Benevity blog.

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Loyalty programs are a powerful (and relatively untapped) way to galvanize consumer engagement around giving back.  Most loyalty programs today with “give back” options fall short of the mark for consumer relevance and impact.  They lack empowered choice, personal relevance and authenticity.  In this post, Benevity’s CEO explores how bringing more choice and transparency to the social elements of loyalty programs makes sense both for business and social impacts.  Read the full post on the Benevity blog.

Making the Business Case for Corporate Philanthropy

Summary: 
The Conference Board has released a Director Notes report on increasing the accountability and transparency of corporate giving programs.
For detailed recommendations and examples of corporate-giving success and failures, see the complete report:
http://www.conference-board.org/publications/publicationdetail.cfm?publicationid=1992
To access previous issues of Director Notes or subscribe (free of charge), visit:

https://www.conference-board.org/directornotes

Press Release
The Conference Board has released a Director Notes report on increasing the accountability and transparency of corporate giving programs.
For detailed recommendations and examples of corporate-giving success and failures, see the complete report:
http://www.conference-board.org/publications/publicationdetail.cfm?publicationid=1992
To access previous issues of Director Notes or subscribe (free of charge), visit:

https://www.conference-board.org/directornotes

Workplace Giving Kickstarts Employee Engagement

Employee Benefit News Article Features Spark! by Benevity Workplace Giving Software
Blog

Employee Benefit News - July 2011

New software aims to streamline workplace giving programs

Savvy employers are tuning in to the idea that employees and consumers feel good about working for, and buying from, companies that give to charitable causes.

Click here to read the full article, which features Spark! by Benevity workplace giving software.

 

What the Giving USA 2011 Report Means for Corporate Strategy

5 Ideas for Companies to Do Better Corporate Giving
Summary: 

This week, the Giving USA Foundation released it’s latest report Giving USA 2011: The Annual Report on Philanthropy for the Year 2010. So what are the implications of the new giving data for corporate giving?  And what should companies do about it?  In this post we look at a few of the top takeways and 5 ideas on how companies can do corporate giving better.

Corporate giving makes up 5% of total charitable contributions, despite tons of data that suggests consumers and employees expect more. So with all due respect to fans of Milton Friedman’s view, it seems perfectly clear to us: companies can (and should) do more corporate giving.  And even if they don’t increase their budgets, they should at least do corporate giving better.  New approaches will enable corporations to deliver greater social impacts (read: more dollars donated to more charities) and business benefits (read: tangible effect on the bottom line that creates business case for sustainable and increased investment).  In other words, more and better.  And that’s corporate giving that will help companies that get it to truly "do well by doing good."
 

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This week, the Giving USA Foundation released it’s latest report Giving USA 2011: The Annual Report on Philanthropy for the Year 2010. So what are the implications of the new giving data for corporate giving?  And what should companies do about it?  In this post we look at a few of the top takeways and 5 ideas on how companies can do corporate giving better.

Corporate giving makes up 5% of total charitable contributions, despite tons of data that suggests consumers and employees expect more. So with all due respect to fans of Milton Friedman’s view, it seems perfectly clear to us: companies can (and should) do more corporate giving.  And even if they don’t increase their budgets, they should at least do corporate giving better.  New approaches will enable corporations to deliver greater social impacts (read: more dollars donated to more charities) and business benefits (read: tangible effect on the bottom line that creates business case for sustainable and increased investment).  In other words, more and better.  And that’s corporate giving that will help companies that get it to truly "do well by doing good."
 

For a cause: How workplace campaigns can benefit brands

BizReport: June 17, 2011
Summary: 

BizReportJune 17, 2011 by Kristina Knight

When brands partner with a cause, many times they are shooting for unknown-to-them or past customers to engage through giving. But these brands may be missing out by not including one key element: the workplace campaign.

Journalist Krisina Knight recently chatted with Jana Taylor, Vice President of Marketing with Benevity about the challenges and rewards of workplace giving opportunities.

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BizReportJune 17, 2011 by Kristina Knight

When brands partner with a cause, many times they are shooting for unknown-to-them or past customers to engage through giving. But these brands may be missing out by not including one key element: the workplace campaign.

Journalist Krisina Knight recently chatted with Jana Taylor, Vice President of Marketing with Benevity about the challenges and rewards of workplace giving opportunities.

Benevity Launches "Just BeCause" Blog

Welcome to Just BeCause... The New "Official" Benevity Blog
Summary: 

Welcome to Just BeCause... The New "Official" Benevity Blog

Submitted by Bryan de Lottinville on Jun 13, 2011  Why a Benevity blog? BeCause we want to ignite more conversations about companies, causes, strategic CSR/CI programs and how to get more impact from these social good programs. BeCause we follow lots of interesting and insightful bloggers in our space (like the leaders featured in Blogs We Follow) but not everyone does (or even understands!) what we do...And BeCause we see a lot of social responsibility strategies, cause marketing campaigns, community investment initiatives and workplace giving programs that we boldly believe could be better...

So we hope you'll tune in to the Just BeCause blog from time to time.. The common element will be how companies can do things differently to deliver the trifecta of more engagement, more business return and more social good. We'll have posts from the Benevity team (and other thought leaders) on best practices and tips that you can action: real takeways about how companies can improve their cause marketing, community investment, workplace giving and mobile giving programs. So stay tuned...

Blog

Welcome to Just BeCause... The New "Official" Benevity Blog

Submitted by Bryan de Lottinville on Jun 13, 2011  Why a Benevity blog? BeCause we want to ignite more conversations about companies, causes, strategic CSR/CI programs and how to get more impact from these social good programs. BeCause we follow lots of interesting and insightful bloggers in our space (like the leaders featured in Blogs We Follow) but not everyone does (or even understands!) what we do...And BeCause we see a lot of social responsibility strategies, cause marketing campaigns, community investment initiatives and workplace giving programs that we boldly believe could be better...

So we hope you'll tune in to the Just BeCause blog from time to time.. The common element will be how companies can do things differently to deliver the trifecta of more engagement, more business return and more social good. We'll have posts from the Benevity team (and other thought leaders) on best practices and tips that you can action: real takeways about how companies can improve their cause marketing, community investment, workplace giving and mobile giving programs. So stay tuned...

Corporate Philanthropy for 10-Year-Olds: An Interview With Deloitte's Evan Hochberg

Blog

Taproot's Founder and President, Aaron Hurst sits down with Evan Hochberg, National Director of Community Involvement for Deloitte Services, to talk about the key differences between service in the private and public sectors, how to get buy-in for a pro bono program, and how to explain corporate philanthropy to a room of 10-year-olds.

Benevity Becomes a Certified B Corporation

B Corp Companies Use the Power of Business to Solve Social and Environmental Issues
Press Release

(3BL Media / theCSRfeed) Calgary - JUNE 8, 2010 - Benevity Social Ventures, Inc.

How To Take Cause Marketing from "Feel Good" to "Real Good"

A New Approach to Do More Good with Cause Marketing
Summary: 

Doing well by doing good: it’s not just a corporate catch phrase or nice-to-do anymore, it’s a must do for a growing number of businesses. A growing number of consumers expect businesses to not only “do good” but to provide opportunities for them to give back to causes that resonate with them.  And to be more open, innovative and collaborative about how they do it.  Research shows that cause is a purchase trigger and that consumers want more cause marketing offers.  Yet many current cause marketing campaigns are hindered by me-too cause marketing.  So how can cause marketing be more compelling to consumers (not to mention, deliver more impact for charities and businesses alike?) Here's a new approach to cause marketing to Do More Good.

BENE14173

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Doing well by doing good: it’s not just a corporate catch phrase or nice-to-do anymore, it’s a must do for a growing number of businesses. A growing number of consumers expect businesses to not only “do good” but to provide opportunities for them to give back to causes that resonate with them.  And to be more open, innovative and collaborative about how they do it.  Research shows that cause is a purchase trigger and that consumers want more cause marketing offers.  Yet many current cause marketing campaigns are hindered by me-too cause marketing.  So how can cause marketing be more compelling to consumers (not to mention, deliver more impact for charities and businesses alike?) Here's a new approach to cause marketing to Do More Good.

BENE14173

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