To become world class requires a company to focus on more than simply maximizing its profits. It also needs to take a global leadership role as a responsible corporate citizen.
People have figured out that companies striving to do the right thing for the broader community are, in fact, the best companies. Their intent is one of shared responsibility – not only for the environment but for the communities they serve. It only makes sense. Doing good by the community supports the business itself, creating a feedback loop that benefits everyone who touches the organization.