Sappi understands the importance of creating innovative solutions that meet evolving customer needs. Our future success depends on listening to, communicating with and responding to our customers. From award-winning product development to stunning promotional campaign materials and a groundbreaking retrospective collection, Sappi stands apart.
Daniel Dejan breaks the direct mail process into four general steps
Are you a list maker? I love lists. They remind me of what I need to do, how I should prioritize my time, and what promises I’ve made. In other words, they keep me on track.
I’ve spent a great deal of time this year focusing on direct mail. Direct mail campaigns can display some of the most creative and successful uses of paper and print. And, even more importantly, they are proven to perform better than online activities!
Daniel Dejan discusses neurological research - and finds that paper and print could be the next big marketing push
Does touch stimulate memory? How do our brains process color and light to form images? What does a tactile experience deliver to the recipient? I’m fascinated by cognitive neuroscience and how humans—as biological organisms—comprehend the world around us. As a creative professional, I’m particularly interested in understanding how we interact with art as well as marketing materials.
Groundbreaking resource defines and demonstrates the direct mail formula for success
BOSTON, September 12, 2013 /3BL Media/ – Sappi Fine Paper North America today announced the official launch of Act Now! A Better Response to Direct Mail, a dynamic, educational resource that guides readers through the essential principles of creating effective mailings that deliver results. Act Now!