Initiative Featuring Sesame Street Muppets to Reach Families in Japan, Mexico, and Brazil
NEW YORK, February 20, 2019 /3BL Media/ – Sesame Workshop and MetLife Foundation announced a new phase of their successful “Dream, Save, Do: Financial Empowerment for Families” initiative. This expansion will reach both children and adults in Brazil, Mexico, and Japan. New broadcast and digital channel content will be developed to build awareness and influence audiences, including caregivers, on a national scale. High-touch community-level initiatives will engage lower-income communities through in-school programs and community activities where families spend time together.