In August, 42BELOW® hosted the Cocktail Earth Cup, where bartenders designed delicious eco-friendly, zero-waste drinks. They then partnered with Junkee Media and got Aussie’s brightest young minds (the Kiwis were busy) to come up with innovative ways to keep our planet pure. And now, with ‘42BELOW Recycled Cocktail Lemons Eco Soap’ this is their third planet-saving initiative in as many months.
Wash Your Hands and Your Conscience, One Cocktail at a Time
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In case you haven’t noticed, the world today is pretty much buggered. Global warming. Deforestation. Disposable forks. Plastic straws. They’re wreaking havoc on our precious little planet, and if we continue to let this happen, we’re all dead. So the good people at 42BELOW® vodka have decided to launch their own kiwi planet-saving initiative and are introducing ‘42BELOW Recycled Cocktail Lemons Eco Soap.’ The world’s first soap made from recycled cocktail lemons, and probably the odd martini olive. It’s recycling, on a sociable scale.