Electric Vehicle

Sustainability is a Choice: Continuous Technology Innovation

Blog

I want my son to grow up in a world that has everything I had and more. Gabriel is three years old right now, so he cannot choose what world he grows up to. You and I make that choice for him. That is why I try to promote actions to help the environment both at work, at home and in the community.

Frederick W. Smith, Chairman, President and Chief Executive Officer, FedEx Corporation, Addresses National Clean Energy Summit

Press Release

(3BL Media) Las Vegas, NV - August 7, 2012 - The National Clean Energy Summit convenes in Nevada this week, bringing together again some of the smartest minds and ideas as we endeavor to improve energy security through, in part, renewable energy production.

The Electric Car Branding Trick Even Nissan's Leaf is Missing

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In the past ten years, environmentally friendly cars have become a fixture in advertising. First came the Prius. Then BMW claimed its electric batteries boost performance, great for boosting the entire BMW brand. Chevy Volt, an electric hybrid, hypes range, innovation and American values, trying to minimize its differences from traditional cars. Nissan Leaf touts its green credentials, scooping up the ultra-green market.

The Problem with Shared Value: CSR Re-branded

Summary: 

Harvard Business Review’s cover story this month, “Creating Shared Value,” should be a celebration of how far CSR (Corporate Social Responsibility) has taken us. Instead, authors Michael Porter and Mark Kramer discredit CSR to make room for their new idea, "Shared Value".

Blog

Harvard Business Review’s cover story this month, “Creating Shared Value,” should be a celebration of how far CSR (Corporate Social Responsibility) has taken us. Instead, authors Michael Porter and Mark Kramer discredit CSR to make room for their new idea, "Shared Value".

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