The last two years have been a bit of an anomaly when it comes to giving back. With the 2016 election cycle, we saw a slew of newand important causes hit the top 10 charts, most notably human rights and humanitarian causes. But over the last year, and especially in the last few months, things appear to have changed.
Social activism has transformed America over the past two years. From the Women’s March to the NFL; from Net Neutrality to hurricane relief. And the sort of activism Americans are demonstrating has moved beyond marches, social media hashtags, and town hall meetings—it has entered the workplace.
by John Howell, Editorial Director & VP of Content, 3BL Media
When I began this newsletter exactly one year ago, the inspiration came from the increasing CEO activism I saw taking place throughout the business community. I had been reporting for 3BL Media on this movement since its beginnings, in 2014, when Apple’s Tim Cook and Starbucks’ Howard Schultz spoke out on gay rights and race, respectively. From their positions at the top of highly profitable companies with large, loyal consumer bases, I thought their statements bold and welcome, although privileged and perhaps unique.