With 2020 quickly approaching, it might feel hard to believe that two decades have already passed into the new millennium. So much in the world has changed since the nineties, and that holds true for the ways in which the nonprofit and for-profit sectors interact with each other. In an age where digital campaigns and viral media dominate for-profit marketing strategies, growing calls for transparent company practices have created an urgent need for companies to develop thoughtful corporate social responsibility strategies.
How T-Mobile engaged millennials through 2 creative giving campaigns
Engaging millennial employees and customers is becoming more important than ever with this young, socially-conscious cohort soon comprising half of the entire workforce and a giant chunk of the consumer market. It’s no easy task when your employees are spread across hundreds of locations and call centers nationwide like T-Mobile’s are.
When a cause needs to process a paper donation check, it creates costly administrative work. Non-profits must deposit checks individually and issue manual tax receipts to each donor. Checks also get lost in the mail or worse, sit uncashed!
Electronic payments cut down on manual administration time and reduce costs. Unlike other software providers in this space, Benevity sends the majority (88% in 2018!) of payments processed through our platform electronically, with funds arriving within 30 days.
Engaging a workforce spread across 33 international offices in a giving campaign is no small task. Data company Splunk started with a small incentive for employees to give to their favorite causes. A whopping 61% of their people participated, but something else remarkable happened. Find out how Splunk’s modest budget had a major impact.
The U.S. unemployment rate reached its lowest point in 49 years this September. Meanwhile, the percentage of “engaged” U.S. workers — i.e., those who are involved in, enthusiastic about and committed to their work and workplace — is at an all-time high, according to Gallup.
For companies without a robust employee engagement strategy in place, this presents a new reality — it’s becoming more difficult to attract and retain top talent.
At Sappi North America, we are committed to operating our businesses in a sustainable manner. Together with the 2020Vision— Sappi’s global growth strategy—we use our sustainability goals program to set targets, initiate improvement actions and monitor progress.