Erb Institute for Global Sustainable Enterprise

Do’s and Don’ts: Communicating to Customers About Your Circular Products and Services

By Paula N. Luu
Article

Until recently, we have lived in a linear economic system that operates under a “take, make, and dispose” philosophy, which ends in waste. In contrast, circular economies develop services and products that are guided by three main principles: design out waste and pollution, extend the life cycle of materials and products, and regenerate ecosystems.

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