For the longest time, companies have measured corporate performance in terms of how much revenue they generated, how many factories they operated, and how profitable they were. Other considerations, such as sustainability, the efficient use of resources, carbon emissions, and the impact on the environment were secondary in many senior executives’ and policy makers’ minds – if they featured at all.
I remember a time when ideas like environmental protection, climate neutrality, and energy efficiency were political issues. When these issues were discussed, camps on either side of the issues divided into “activists” and “realists”; the Greens and the Conservatives. Some went on to demonstrate and others went to the office. These were the 70s, 80s, and 90s of the past century.