Founder of Green Mountain Coffee Roasters, Inc. Invests $10 Million in the Future of Fair Trade

Bob and Christine Stiller Award Unprecedented Challenge Grant to Nonprofit Fair Trade USA
Press Release

Oakland, CA, November 20, 2014 /3BL Media/ – Today Bob Stiller, long-time Fair Trade enthusiast and founder of Green Mountain Coffee Roasters, Inc. (now Keurig Green Mountain, Inc.), and wife Christine Stiller, awarded a monumental $10 million challenge grant to nonprofit organization and leading Fair Trade certifier Fair Trade USA. This investment will help fund three critical work streams aimed at increasing the reach and impact of Fair Trade certification for farmers and workers worldwide.

BAT's Approach to Building Shared Value for Farmers


At BAT, the farmers we work with are crucial to the success of our business and if they do well, we do well – so we make sure this happens by supporting them.

Nicandro Durante, Chief Executive, explains: “The farmers we work with are valued business partners. We want them to feel confident about their future and to be self-sufficient and prosperous.”

Our latest Sustainability Focus Report details our approach across five key areas:

Tobacco Farming: Debating the Future


In recent years, there has been considerable debate about the social, environmental and economic impact of tobacco growing, especially in developing countries and some orgnaisations are calling for tobacco farmers to be encouraged to switch to alternative crops.

As we actively engage with regulators and governments on this issue, we have developed five core principles which we believe can help guide their future policy decision making.

Evidence-based: Driven by market dynamics and based on sound research and scientific evidence

Providing Power and Safe Drinking Water for Rural Communities in Bangladesh


Because of their rural location, many of BAT's upland farmers in Bangladesh haven’t had an electricity supply. Access to clean water for drinking and sanitation can also be a major challenge for them.

Since 2011, BAT Bangladesh has provided over 1,300 solar energy panels that generate electricity for 15 remote villages in tobacco growing areas.
The company also runs a project which has, so far, installed 53 water filtration plants that purify up to 270,000 litres a day, providing much needed clean drinking water in 14 districts.

Fair Trade: Making Life Fair for Farmers


Life isn’t always fair. While not the most optimistic statement, it is certainly true. But what if you could make life fair for more people just by the products you choose? Well, you can.

Chocolate is a Bittersweet Way of Life in Ghana


This should be a prosperous time for Justice Obini, a cocoa farmer in West Africa. With appetite for chocolate at an all-time high – the global demand has risen 13 percent in five years – his cocoa beans are sought after. Yet Obini struggles daily to take care of his farm -- and his family of ten.

Honest® TEA Refreshes Glass-Bottle Line to Enhance Connection to Brand's Heritage & Mission

Switch to Fair Trade Certified Sugar, Addition of 1% for the Planet, New Label Graphics and New Variety on Shelves October 2014
Press Release

September 9, 2014 /3BL Media/ - Honest Tea, the top-selling organic bottled tea in the U.S., is refreshing its glass-bottled tea beverage line to deepen and broaden the brand’s mission and impact.

Enactus Students Help Female Farmers in Swaziland Thrive

Multimedia with summary

Legume or leg up, what do you see?

An Enactus team in Swaziland saw a way to make working for peanuts profitable for 45 impoverished women. Growing peanuts improved the soil structure and increased their profits from $3.50 to $84.00. Find out more about this project and others at #seeopportunity

Fair Trade Brings Big Sales and a Clear Conscience


Brooklyn Roasting Co. has a booming business based on helping people thousands of miles away.

Ninety percent of the coffee the New York-based company sells is Fair Trade — certified as produced by people who are treated and paid well.

Freeport-McMoRan Sponsors the Amungme Gold Coffee Cooperative

Press Release

September 23, 2014 /3BL Media/ - PT Freeport Indonesia, a Freeport-McMoRan company, has sponsored a coffee farmer collective in Papua, Indonesia since 2000. For 14 years Amungme Gold coffee has been farmed and processed by indigenous Amungme farmers under the guidance of Freeport’s entrepreneur business program to meet growing demand from consumers.

The Amungme Gold Cooperative has 109 coffee farmers working on coffee plantations spread over an area of 42 hectares located in four high plains communities near the PT Freeport Indonesia operations.


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