FINCH

United Nations Development Programme Announces ‘The Lion’s Share’ Fund With Founder Finch and Founding Partner Mars to Tackle Crisis in Wildlife Conservation and Animal Welfare

Press Release
  • Announced Today at Cannes Lions International Festival of Creativity, ‘the Lion’s Share’ Fund Sees Mars Join As the Founding Partner. Project Founded and Initiated by Production Company Finch
  • The Fund Aims to Raise $100M a Year Within Three Years
  • Call for World’s Biggest Advertisers to Contribute a Small Percentage of Advertising Spend From Advertisements Featuring Animals
  • Lion’s Share Special Ambassador, Sir David Attenborough, Urges Companies to ‘step Up’ and Do More to Secure the Health of the Planet
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