First Book

How JetBlue Helps Children Soar with Reading

Article

Reading not only fuels knowledge, it inspires creativity and transports us to worlds beyond our present reality. In 2011, we created Soar with Reading, a program designed to stimulate the imagination by putting books into the hands of kids who need them most.

Pizza Hut and First Book Launch Collection of Antiracism Resources for Educators

Leading experts provide educators with practical guidance and actionable steps for creating equity in the classroom
Press Release

PLANO, Texas, August 21, 2020 /3BL Media/ – Pizza Hut and First Book today announced the launch of Empowering Educators – a collection of resources developed to provide educators with guidance and actionable steps to create equitable learning environments and navigate conversations about race and racism. They unveiled the initiative during a virtual event, “Empowering Educators: A Convening on Racial Equity in Education,” hosted by American University’s Antiracist Research and Policy Center.

Domtar's EarthChoice Ambassadors: 2019 Year-End Review

Article

As we celebrate the eighth anniversary of the EarthChoice® Ambassador (ECA) program, we know its effect on Domtar communities is stronger than ever, as seen in this year-end review.

JetBlue's ‘Swing for Good' Golf Classic and Fundraising Campaign on Par to Reach $8 Million in Funds Raised for Youth and Education Charities

Summary: 

-- 11th Annual Swing For Good Initiative Tees up Donations for DoSomething.org, First Book and the JetBlue Foundation --

-- Join JetBlue and 'Bid For Good' on One-of-A-Kind Opportunities and Experiences in an Online Auction to Benefit Non-Profits --

Press Release

-- 11th Annual Swing For Good Initiative Tees up Donations for DoSomething.org, First Book and the JetBlue Foundation --

-- Join JetBlue and 'Bid For Good' on One-of-A-Kind Opportunities and Experiences in an Online Auction to Benefit Non-Profits --

Truck of Books Event Gives 40,000 Books to Local Teachers

Blog

Domtar joined forces with First Book and Classroom Central for the third annual Truck of Books event. The two-day literacy promotion offered 40,000 free books for teachers to share with students in Charlotte, North Carolina, including nearby York County, South Carolina.

Pizza Hut “Starts a New Chapter” to Help All Kids Succeed through Reading, Takes Further Action to Support Literacy through Annual Giving Program

Summary: 

The Literacy Project campaign will provide local communities with books and resources to help kids in need reach their potential

Campaign includes once-in-a-lifetime opportunity to experience favorite children’s books in “real life”

Nick Lachey, multi-platinum recording artist, TV personality and father of three, joins campaign as ambassador for literacy

 
Press Release

The Literacy Project campaign will provide local communities with books and resources to help kids in need reach their potential

Campaign includes once-in-a-lifetime opportunity to experience favorite children’s books in “real life”

Nick Lachey, multi-platinum recording artist, TV personality and father of three, joins campaign as ambassador for literacy

 

VIDEO | Pizza Hut: The Literacy Project

Multimedia with summary

Pizza Hut: The Literacy Project represents an expanded global commitment to literacy and reading. While one in five Americans have participated in the BOOK IT! literacy program, there are communities locally in the U.S. and all over the world that still need help. As a result, Pizza Hut has partnered with First Book, a nonprofit social enterprise organization representing the largest network of educators serving kids in need, to implement a year-round fundraising effort.

JetBlue Celebrates Launch of Service to Nashville With A Day of Surprises at Cane Ridge Elementary School

Press Release

May 11, 2016 /3BL Media/ - On Friday May 6, JetBlue hosted a special day of surprise and delights for students at Cane Ridge

Elementary School in Nashville. Rock band Moon Taxi surprised third and fourth graders with a surprise pop-up concert. Additionally, JetBlue crewmembers read to first and second graders. The airline partnered with First Book to provide #BooksToKids and donated 650 age-appropriate children books, one for each student to take a book home for their personal libraries.

Orlando Radio Advertisers Bring Brand New Books to Orlando Area Students

Support from Local Radio Advertisers Provides 5,000 New Books to Orlando Area Students
Press Release

ORLANDO, Fla., February 4, 2016 /3BL Media/ – Orlando Radio Advertisers, Universal Nissan, Universal Hyundai, 20/20 Eyeglass Superstore, RC Hill Mitsubishi and Keiser University have teamed up with nonprofit social enterprise First Book to bring 5,000 brand-new and age-appropriate books to students at Orlando Day Nursery. Funding for this program was generated through participation in CBS EcoMedia’s EducationAd program.

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