A Salvation Army truck pulled into the mobile home park at 520 Gulf Bank Rd. in Houston on the Wednesday after Labor Day. Situated in the Halls Bayou watershed, this community was hard-hit by Hurricane Harvey. The water had receded, but cleanup was just beginning. The streets were lined with piles of debris residents had pulled from water-damaged homes: sodden carpeting, warped headboards, water-logged mattresses, the odd couch, and plastic bags bulging with trash.
When PepsiCo decided to provide one million meals to people affected by Hurricane Harvey in Southeast Texas, company leaders knew it would require many partners coming together — the PepsiCo Foundation, Food for Good, Frito-Lay, and multiple relief organizations.
But key to the effort would also be the Milwaukee Center for Independence (MCFI), an organization founded in 1938 whose mission is “to assist individuals and families with special needs to better live and work in the community.”
To provide continuing relief to victims of Hurricane Harvey, PepsiCo and Food for Good are working closely with affected communities and local partners like the Salvation Army to provide 1 million meals.
How the purpose-driving business initiative has helped achieve company goals.
Eight years ago PepsiCo piloted a different approach to social good with a purpose-driven business initiative called Food for Good (FFG). FFG generates no profit for the company, but uniquely takes advantage of the logistical expertise and technological knowledge of PepsiCo.
Food for Good was founded in 2009 by a group of PepsiCo employees who wanted to make a positive impact on childhood hunger. Fueled by the company’s vision of Performance with Purpose, the program has grown from a summer meal plan in Dallas, Texas, to a year-round service offering healthy, pre-packed meals to underserved children in 14 U.S. cities—and counting.
by Matthew Smith, Director of Food for Good, a purpose-driven business initiative of PepsiCo
Building a stronger and more equitable food system requires the fresh thinking, talents, and skills of our youth. We have the potential to feed everyone, including the millions of people globally who are most vulnerable to hunger and its serious consequences.
Food for Good program expands to a total of eight cities.
Through its “Food for Good” initiative, PepsiCo expects to deliver over 5 million healthy servings to low-income kids this year. The 2014 summer push kicked off on June 9 serving over 25,000 meals across the country on the first day.