Freakonomics

The Freakonomics Approach to Hospital Marketing

Blog

By Alex Panagiotopoulos

It’s time for healthcare organizations to use data to devastate the old way of doing marketing. According to Freakonomics authors Steven Levitt and Stephen Dubner, the first step is to make a difficult confession: “I don’t know.”

Entertaining Economics

Summary: 

Steven Levitt, co-author with Stephen Dubner of “Freakonomics” makes complex economics both accessible and entertaining.

Blog

Steven Levitt, co-author with Stephen Dubner of “Freakonomics” makes complex economics both accessible and entertaining.

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