Gen Z

Google Celebrates Transgender Awareness Week

Blog

From November 13th to the 19th we observed Transgender Awareness Week – a time used to elevate transgender voices, build awareness and call attention to the many challenges transgender individuals face.

Virtually Experience Our Porter Novelli Purpose Summit: The Era of Stakeholder-centered Business

Blog

The COVID-19 pandemic, a reckoning of social justice, a global recession and a resounding call to action for all sectors to more deeply drive impact has fundamentally altered business today. To ensure short-term survival and long-term success, businesses must now consider the quickly changing expectations of their full range of stakeholders – employees, communities, consumers, investors and partners – and embrace the intersectionality of the issues we face as people, in business and around the world. 

Youth in Power: Marketing to Gen Z Audiences During the Coronavirus Crisis

“Reaching young people is such an important part of this. We know how strong their voices are.”
Article

By Nicole Bitette

Millennials and Gen Z for the most part have been raised on the internet with information readily available at their fingertips. Now, with the coronavirus crisis unfolding around the world, they’re scrolling through their feeds looking for brands who are making a social impact, not serving them ads for sandals or sunglasses.

Meeting the Needs of Gen Z During COVID-19

How MTV News is helping young adults navigate this new normal together.
Article

By Nicole Bitette

As COVID-19 spreads across the globe, hospitalizing thousands and compelling governments to issue stay-at-home and social-distancing mandates, MTV News is tailoring content to meet the special concerns of its young audiences.

Who Do You Trust? It Might Depend on Your Generation

Blog

In a collection of essays called Trust, Inc., business school professors James M. Kouzes and Barry Z. Posner write: “The truth is that trust rules. Trust rules relationships. Trust rules your influence. Trust rules you team’s cohesiveness. Trust rules innovativeness. Trust rules brand image. Trust rules financial stability. Trust rules performance. Trust rules just about everything you do.”

WEBINAR: 2019 Porter Novelli/Cone Gen Z Purpose Study: The Need-to-Know Data & Insights

Article

Join Porter Novelli/Cone to learn about the findings and insights from the newly released 2019 Porter Novelli/Cone Gen Z Purpose Study. The study, surveying Americans ages 14-22, examines this emerging generation’s expectations of and attitudes toward company involvement in social and environmental issues – and the actions they are willing to take to positively impact topics they care about.

This webinar will walk you through key data and critical implications for business, as well as best practices and examples of leading companies.

Why People Are Consuming No or Less Alcohol

By Nontando Mposo
Article

The face of celebrations as we know it is changing. More and more people are adopting health-conscious lifestyles and consuming no or less alcohol.

Martini 0.0% Dolce is made to taste like Italian sparkling wine, but with zero alcohol content. With the low/no trend reaching new heights, it caters to those who are looking to moderate their alcohol consumption without compromising on taste, says Mahesh Madhavan, the global chief executive of Bacardi.

How Gen Z Is Redefining Their World Through Technology

As the oldest members of Generation Z graduate into adulthood, they bring with them a fluid sense of where technology fits into our lives and what we can do with it.
Blog

By Stacy Rapacon

For Baby Boomers, it was the personal computer; for Gen X, the World Wide Web; and for Millennials, the mobile technology explosion. Each of these generations saw their lives transformed by new technology. For Generation Z, born between 1997 and 2012 — seemingly with smartphones in hand — there is a  twist. Instead of a key wave of technology defining a generation, this first generation of actual digital natives is redefining technology. 

For Generation Z, It’s Cool to Advocate for Change

How young people’s digital activism is changing lives.
Blog

By Izzy Falkovich

I’m a member of Generation Z—the population known for its obsession with avocados and addiction to social media. And even though most of my generation isn’t old enough to vote, many have become incredibly active in social and political issues through their constant digital connection. The perils of social media are well-covered, I also know how it can energize an entire generation because of how it has changed me.

How I Became Passionate About the Circular Economy

by Melissa Rusinek
Summary: 

In the U.S., 81 percent of Generation Z say they’re looking for purpose in their work, according to a recent report from American Express. Many are finding that purpose in the corporate responsibility and sustainability fields. As this next generation enters the workforce, we wanted to find out what draws them to careers in this space, so we are publishing a series of personal essays from young professionals about what their new CSR or sustainability careers mean for them. 

Are you at or near the beginning of a career in CSR or sustainability? We’d like to hear your story: How you got started, your particular interests, and the steps you’ve taken to activate your passion. Contact editorial@3blmedia.com.

Blog

In the U.S., 81 percent of Generation Z say they’re looking for purpose in their work, according to a recent report from American Express. Many are finding that purpose in the corporate responsibility and sustainability fields. As this next generation enters the workforce, we wanted to find out what draws them to careers in this space, so we are publishing a series of personal essays from young professionals about what their new CSR or sustainability careers mean for them. 

Are you at or near the beginning of a career in CSR or sustainability? We’d like to hear your story: How you got started, your particular interests, and the steps you’ve taken to activate your passion. Contact editorial@3blmedia.com.

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