With the massive Baby Boomer generation retiring and giving way to Generation X, Millennials, and now Centennials (also known as Gen Z or iGen) — America’s Charities has conducted a first-of-its-kind survey of U.S. workers that gauges attitudes toward giving and volunteering in the workplace.
Employees should be encouraged to give through education and motivation. At the same time, reassure them that it is okay not to give. The campaign is ultimately about choice, which includes the choice not to give. Even the smallest donations are appreciated. Remember, employees that don't give this year, are potential donors for the next.
We all have causes we're passionate about supporting and want to truly make a difference in the community. How does your company stack up though? When it comes to your company’s employee giving and engagement programs, are you considered “CSR Explorers,” “All-pro Humanitarians,” or “Hall of fame world changers”?
Many companies offer employees the chance to take part in seasonal giving campaigns or in an annual day of service. But for companies that are truly committed to building a culture that is focused on giving back, a once-a-year event or campaign often isn’t enough. Year-round employee giving programs offer companies an opportunity to increase employee engagement, build their public reputations, and make a larger philanthropic impact.
Between January and April 2017, more than 1,500 employee donors across the country participated in America's Charities' Snapshot 2017 workplace giving survey, sharing what they value, how they make decisions about charitable giving and volunteering, and how their giving impacts their relationships with their employers.
Preliminary findings from America's Charities' Snapshot 2017 to be revealed exclusively at the Causecast +IMPACT Conference this May
We know from previous research that employees view their employers as facilitators and multipliers for their own philanthropic efforts. But what exactly does that mean? What types of giving methods and opportunities are employees specifically interested in, and what inspires them to actually participate?
The culture around employee giving and engagement is dynamic. That’s appropriate, given how diverse employees are, from the causes they want to support, to the ways in which they want to support those causes, to the methods they use to share their experiences – it’s a vast and ever-changing landscape. That’s why it’s so important that we ask employee donors what they want when it comes to charitable giving or volunteering their time or skills. And that’s why it’s equally critical that employers listen to their employees and make improvements based on that learning.