Giving back has always been part of Scotiabank’s culture. We have been proud to play an active role in United Way giving campaigns for well over half a century.
Don't miss this opportunity to give your employee engagement program a boost!
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#GivingTuesday, the first Tuesday after Thanksgiving, is globally known as the biggest day for giving. It is a day nonprofits and others begin preparing for months in advance, and for good reason. In 2017, over $300 million dollars was raised on #GivingTuesday, from 150 countries, with a mean gift size of around $120 (GivingTuesday.org). This annual day for giving can also be impactful for companies and their giving programs. Why? With so much attention to giving on this day, it is a fantastic opportunity to engage employees that may not ordinarily take part in your programs.
Planning and executing a successful #GivingTuesday campaign can be daunting. You need inviting graphics, compelling messaging, an engaging email strategy, and stand-out social media. Don’t panic: all this is achievable even without a budget or in-house expertise.
