Through an automotive industry-first commitment to sourcing sustainable natural rubber in its tires, General Motors is helping drive the industry toward net-zero deforestation and uphold human and labor rights. The company will develop a set of purchasing requirements, with the intent that the entire automotive industry will join in the movement and together help transform the rubber supply chain.
First automaker to collaborate with suppliers to improve global rubber supply
DETROIT, May 15, 2017 /3BL Media/ — Transforming the global rubber and tire supply chain to create lasting, environmentally sound sustainable rubber production requires a collaborative approach. Through an industry-first commitment to sourcing sustainable natural rubber in its tires, General Motors is helping drive the industry toward net-zero deforestation and uphold human and labor rights.
General Motors has designed the Chevrolet Volt and Bolt EV for markets across all 50 states and around the world – a demonstration of the company’s commitment to electrification. While growing the electric-vehicle market is a more complex challenge than simply bringing a new car to the dealership showroom, Chevrolet focuses on marketing and education efforts to help drive consumer adoption.
GM’s car-sharing brand Maven recently expanded to include Maven Gig, an enabler for the sharing economy. This new platform provides the Chevrolet Bolt EV to freelance gig drivers who do not have access to a vehicle. The service supports people maximizing their earning potential, while helping add more electric vehicles to the streets.
Fast-growing initiative aims to impact racially and economically diverse K-12 schools; partnership expected to reach 25,000 students by 2018
ANN ARBOR, Mich., May 5, 2017 /3BL Media/ – General Motors and the National Wildlife Federation have now reached 11,800 children across the country in science, technology, engineering and math projects since launching their Eco-Green partnership in 2015. The program has tripled its reach over the last year.
The national nonprofit Living Lands & Waters began its MillionTrees Project in 2007 by collecting and planting acorns. The group harvests the growing saplings and partners with communities and companies like General Motors to meet its ambitious goal – growing 1 million trees across the United States. This year, 27 GM facilities in seven states are taking part, providing more than 25,000 oak trees to employees and their families for Earth Day and Arbor Day plantings.
Marketers and Canadian professionals added for fall 2017
DETROIT, April 26, 2017 /3BL Media/ – General Motors continues to expand its career reentry program, Take 2, which provides training and development opportunities for experienced professionals returning to the workforce after taking a career break of two or more years.